Mindful : To be conscious or aware of something.
Com•mu•ni•ty : People gathering for a common purpose.
Rev•o•lu•tion : A forcible change in favor of a new system.
A Platform that requires action : WE are the CHANGE
Imagine if... we combined the features of:
social media
platforms feed of content & info
dating apps
ease connecting people, places, & businesses
LinkedIn's
focus of providing professional resources
airbnb's
ease of location-based search & filters
a platform designed as a home for wellness.
and made it all focused on wellbeing -
Existing Assets
Assets
Details of the $5 Million Valuation
Groundwork Finalized
MVP platform built with over 2000s hours at $80 per hour and over $60,000 already invested into design and development
Existing Community
10,000 person opt-in subscriber list + 30,000 social followers + 5,000 personal contacts of our target demographic ready to join
Partnerships
100s of influencers, teachers, experts, coaches, and communities with millions of followers are ready to join and partner on events and courses
Sponsors
Dozens of global wellness sponsors who have already invested over $500k in the brand and are ready for global reach
Projections
Achieving only 50% of our conservative projections equals <$3.5M in revenue at 40% EBITDA by EOY 2026
Market
Achieving just .01% of the wellness market equals <$50M in revenue in year 5
Historics
Over $1.2M in revenue already generated by the brand from 2015-2021 as a festival and community management company. This entity was dissolved in 2021 as we prepared for the new online model.
Team
An experienced executive suite and key board members with leading global brands in science and technology
THE ANTHROPOCENE
Scientists have declared that we are in a new era, the Anthropocene. Which means, after 10,000 years of consistent climate and overall stability, humans are now the driving force of change on the Planet.
OUR CURRENT REALITY
However, the majority of the world is unaware of this, causing increasing issues across culture and society. From health and wellbeing, to climate and political instability, poor education, financial, media, food, energy systems and more. You can't solve any problem from the same level of consciousness that created it. So we must increase consciousness. And through the advancement of science and technology, we now know we can increase cognition, and spark a movement.
RISING CONSCIOUSNESS
There's already a booming movement of mindful, purpose-driven individuals and businesses. From conscious consumerism, supporting local farmers, food markets, and overall well-being practices, to coaching, leadership, and entrepreneurship. These people want to live and work freely, remote, in healthy environments, on meaningful projects, in mindful community, for the greater good of humanity and future generations.
THE GAP
Still, despite the growing demand for intentional community connection, mindfulness, and health and well-being resources, there is no platform, hub, or solution to support this demand.... for this community to come together and grow from... yet.
Our Vision:
The world needs our help.
2012
VIBEUP was born organically in Chicago, USA, in 2012, by a group of mindful citizens coming together to practice mindfulness and community by organizing silent sunrise meditation sails on Lake Michigan. This "raised the vibration" of all in attendance... and quickly grew to 100s of people.
2015
In 2015 the movement evolved into a wellness festival, bringing these like-minded people together in larger groups. And quickly grew to dozens of annual events reaching 100s of 1000s of people, featuring globally renowned thought leaders, teachers, scientists, and sponsors.
2016-2019
In 2016, the company expanded to provide community wellness programming and software services to dozens of luxury, multi-family, high-rise residential properties in Chicago. By focusing on the quality of human-experience and connection, we built thriving communities that increased each property's lease-acquisition and retention rates.
2020
When the pandemic hit our events were stopped, the residential division pivoted to virtual and the Founder saw an opportunity to merge with a national leader in the residential space. This put VIBEUP in a position to affect 100s of residential communities, while allowing the Founder to step back and process how to answer the world's growing need for mindfulness and wellbeing.
2021-2023
Despite clarity in the vision that VIBEUP needed to go global online, and with the world absorbed in a saturated online industry, the Founder found himself confronted with a serious, life-altering disease,, which sparked a 3-year international solo journey that led to deep, natural healing. Now, reconnected with Source, self, and his calling, it is time to co-create the global VIBEUP vision.
TODAY
With the advancement of technology and online connections happening around the world, the growing global interest in wellness and overall healthy lifestyle, combined with VIBEUP's network and clear vision, we find ourselves in a unique position to offer a solution. Humanity has lost its way. It's time to take responsibility for our ability to co-create a healthier world - one rooted in intentional connection with Source, Self, Community, and Nature. The world is ready for mindful living... and it only needs US to build it's new online home, to be reminded.
Our History:
How we got here.
This leaves people fending for themselves spending time researching for quality they can trust, and wellness-providers fighting for visibility.
ACCESS: Currently, wellbeing resources such as courses, coaches, teachers, healers, doctors, events, and communities are scattered and not easy to find. People have 3 choices: Google, a referral, a niche brand or individual.
COMMUNITY: Large platforms like social media or dating apps are not dedicated to mindfulness and well-being, leaving disjointed experiences and distractions from all types of different users intentions, content, censorship, and ads.
The goal of these platforms is driven by profit: Keeping people on their phones. Hurting humanity's future.
The Opportunity:
Access + community.
WE'RE HERE TO CHANGE THIS.
VIBEUP is driven by purpose... and always will be:
Reconnecting Humanity with Source, Self, Community, and Nature.
The Platform
Imagine combining the features of social media, dating/connection apps, LinkedIn for professionals, & Airbnb's ease of search, but all focused on wellness - a platform designed as a home for wellness.
Platform Advantages:
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It's a home for the growing global movement in wellness, with mindfulness at our core
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Easily make Connections based on your unique personality, interests, location, and 100s of filters
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Popular features including ease-of-connections, social feeds, and wellbeing resources
Development Road Map:
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In the MVP, in order to grow the community as fast as possible, the platform is free for everyone with a variety of premium membership options
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By Q1 2025, V1 of the app will launch with the team and marketing ready for national growth
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By Q1 2026, V2 will offer a fin-tech marketplace to enable the 1000s of members to sell their products to the platforms member-base and world, sparking engagement, sales, and growth
Our Goal is to reach .4% of the US Wellness Market, or 600k people, within 5 years.
Introducing... VIBEUP
A human-centric user experience with a search+filterable database of mindful resources designed for connection
HOME
Unique member profile featuring Intentions, Communities, Purpose, Lifestyle, Astrology, Personality Tests, Skills & more
HUMANS
Profiles for Businesses to offer their services to the community, and for members to access and connect with
BUSINESSES
An ever populating network of mindful Humans & Businesses, & soon -- Gatherings, Communities, Courses, & Causes
NETWORK
Search by member name, location, community, or filter any of the 100s of fields to find alignment
SEARCH
Search by location to find and connect with members, communities, and businesses wherever you want
LOCATION
Easily find and message members on the platform and create groups to connect multiple people
MESSENGER
A mindful library of carefully curated quality content featuring people, products, and resources
LIBRARY
It's time to change how people can share, view, and find content, in healthy, uncensored ways... introducing, VIBES
FEED
A feed of mindful member content by category to help members focus and connect intentionally
VIBES
EXAMPLE USE CASES
How real users benefit
8 examples from real members that have already said they are looking forward to using the platform >
1
LUCY
She’s traveling for work to Chicago for a month and has just started a wellness routine she intends to keep… she needs to find like-minded women, businesses, and resources that align with her mindful lifestyle while still being social. Now she can.
User - Shared Interests
2
JAMES
James is single and looking for an intentional relationship. Now he can filter interests and demographics, search by location, and connect with those mutually interested in cultivating a mindful relationship. He's excited to use the platform while single, and not.
User - Dating
3
Christy
Christy is starting a new wellness event company in multiple cities around the U.S. Now she can network by filtering for specific interests and skills, by location, to find service providers, suppliers, teachers and talent to fill her roster. And then she can promote it.
User - Networking
4
ALIGN&ALLOW
Maria has an existing database of 1000s of people who have joined her events, retreats, coaching and online programs. She wants a way to centralize her community so they can connect while separated, while offering more value. Resulting in Maria excited to invite her 1000s of members to the platform.
Partner - Community
5
MINGLESPACE
Michael has a community of 1000s looking to build social connections and find support with mental health. Since they can't always be together in person, he's looking to connect them on VIBEUP to find other resources, events, and like-minded people.
Partner - Community
6
FITNESS COACH
Sarah is launching her new fitness coaching business and needs new clients online, locally, and as she travels. She can attract new clients by listing her business on the platform, search for and connect with individuals both online and location-based with shared interests, and by posting in the Service Providers Feed.
Business - Coach
7
RETREATS & RESORT
There's a new resort in Costa Rica launching retreats. Now they can promote their venue to the target demographic to attract both retreat goers and retreat leaders to host retreats.
Business - Destination
8
RESIDENTIAL PROPERTY
A new high-rise residential property is opening and looking to attract their target, lifestyle-focused demographic, as well as build out a wellness program with classes and events. They can promote their property to the member base and source teachers and event providers to build their program.
Business - Property
The possibilities are endless...
Business Plan
Business Model
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Membership: Free memberships for entry, then premium options that offer enhanced benefits AND give back to causes
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Business: Free and Premium membership options for businesses (think LinkedIn) to showcase their services and link to their websites and platforms
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Services: Upfront and recurring courses, events, coaching, and business services
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Advertising: Paid ads and features of users and aligned partners to gain extra exposure
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Sponsorships: One-off + annual sponsorship packages with aligned corporate sponsors
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E-Commerce: Numerous online services such as events, courses, affiliate products, coaching, referrals to products & rental services, with a commission from each transaction
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Affiliate: Various aligned products whereby the company receives ongoing commissions from all purchases from referred members
Once we reach 10k+ monthly active users, we will introduce various online and offline products such as paid courses, retreats, events, and festivals.
Our launch strategy starts small to control the UX and gain feedback to improve the platform, while staggering the roll-out of features based on member feedback and member growth.
The Positioning
The massive global movement in wellbeing is only growing
Social media and dating apps are outdated, driven by profit and control. People want a mindful alternative
Businesses are looking for new ways to connect with their target audience
The story is RIPE now for PR with media outlets already covering wellness topics daily
People are looking for wellness resources locally, online, and when they travel
The Market
The global $5.7T wellness market will double by 2030
Social media, dating apps, online education, and fin-tech industries will double by 2030
Entrepreneurship has grown by 42% since 2020
Yoga, organic foods, meditation, coaching, and more are growing by 10%+ year-over-year
Multiple acquisitions and endorsements have occurred the last 2 years - as examples:
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Dating app, The League, was acquired by Match Group in 2022 with 120k users, for $30M = a $250 per member value
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Popular global thought leader, Jay Shetty, recently joined Match.com to help inspire more mindful relationships
The Team
Existing leadership team equip to create, launch, and grow
Track record of relative experience taking start-ups to million-dollar tech and wellness companies and acquisitions
A diversified and seasoned advisory board stretching multiple aligned disciplines and industries ready to support growth
3 Key Points
CEO & Partner
Luke Jensen
Luke is a 25 year entrepreneur across multiple industries. Having launched numerous tech and wellness startups into 7-digit companies, consulting growth strategies for multiple 7 to 11-digit tech and real-estate projects, establishing partnerships with Live Nation, Leo Burnett, Whole Foods, lululemon, Navy Pier, and multiple international residential developers, and now on the other side of deep healing, the vision is now crystal clear...
Luke leads visions into growth, sparks connections into co-creations, and is uniquely positioned to bring VIBEUP into the world, for the world.
Growth Agent & Partner
Nicholas Courchesne
Nicholas has 20 years experience funding and growing start-ups into international, multi-million dollar successes. From raising millions for health-industry products and growing them into dozens of countries, to growing tech companies into national leaders worth 9-digits, to real-estate developments in global destinations raising 8-digits to realize their visions...
Using skills with strategic partnerships, business development and growth strategies, and an international network of seasoned vets in their fields, Nicholas has a unique gift to help establish positioning in his projects that enable growth strategies to become reality through action.
Director of Technology & Partner
Roger Hunt
Roger is a multi-disciplined developer in web2 and web3, with 7 years running his own agency, over 200 projects under his belt, and a keen understanding of tech-trends, managing development teams and road maps into fruition.
Director of Interface Design & Partner
Mackenzie Fotheringham
As an experienced creative director in the marketing and advertising industries, Mackenzie brings together skills in branding, visual communication, graphics development, and graphics design, to build awesome interfaces for users.
Advisor | Product & Brand Engineer
David Ofori-Amoah
With a masters in product and brand engineering from IIT, Forbes 500 brands under his belt, owner of Auper E-motorcycle, David ensures product design fits from inception to scale.
Advisor | Business Strategy
Alexander Fromm Lurie
An extensive background in tech and real-estate, named San Francisco's top 1% real-estate agency, Alexander has a keen eye for business strategy, structure, and operations.
Advisor | Tech & Product Developer
Jonathan Ofori-Amoah
With multiple tech start-ups sold and leading an intentional team of developers for LinkedIn as Director of Products, Jon helps lead innovative product development.
Meet the Team
Leadership, management, and board of advisors >
Still... there is no platform answering the call, yet.
We're looking for partners who see the vision... if that's you: Join us.
Gratefully,
LUKE JENSEN | Founder
1-715-252-1288 // Luke@VIBEUP.io
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For interested strategic & capital partners, please contact me