The Problem With Now
We are living through a global crisis of disconnection.
Loneliness is rising. Mental health is declining.
And the platforms shaping modern life are designed for attention — not wellbeing.
"The Surgeon General declared loneliness a public health epidemic. Trust in social media is at an all-time low. The behavioral shift toward intentional living is already underway."
What Is Broken
The system wasn't built for human flourishing.
The movement exists. The demand exists.
The infrastructure does not.
Category Definition
Every platform owns a category.
None own wellbeing.
Eight platforms. Eight identities. Each driven by profit, not purpose. VIBEUP is what each could have been — if it were built for people, not extraction.
VIBEUP → Intentional Living
Macro Timing
The world is already moving in this direction.
Three converging forces make this moment inevitable — not speculative.
This is not a trend. This is a structural shift.
Already Real
Built. Approved. Launching.
Before a single paid user — here is what already exists.
Zero paid acquisition. 100% organic. Live product shipping weekly.
Product Live: August 2026. Revenue Day 1: Q1 2027.
What VIBEUP Is
One system for how intentional people live.
VIBEUP connects identity, growth, community, and commerce into one unified system — built on trust, not attention. Designed to elevate, not extract.
VIBEUPVIBEUP
The World's First Social-Wellness Platform
Building the digital home for your wellbeing — making the world of wellness personal to you. MVP near launch. Beta roadmap locked.
Confidentiality Notice
This document contains forward-looking information and is intended for qualified investors only.
This presentation has been prepared by VIBEUP for informational purposes only. It contains confidential and proprietary information belonging to VIBEUP. By reviewing this document, you agree not to reproduce, distribute, or disclose its contents to any third party without prior written consent.
Statements in this presentation regarding VIBEUP's business outlook, future financial and operating results, and other statements that are not historical facts are "forward-looking statements." These statements involve known and unknown risks, uncertainties, and other factors that may cause actual results to differ materially.
This is not an offer to sell, or a solicitation of an offer to buy, securities. Any offering of securities will be made only pursuant to formal offering documents.
Table of Contents
The Full Narrative
The Problem
Your energy is your edge.
Yet the world is working against it.
Every person knows this is true — your energy shapes how you think, lead, love, perform, heal, and live. Yet the tools, platforms, and systems we use daily are designed to extract attention, not elevate wellbeing.
Problem Deep Dive
Six compounding failures
The core issue: systems are not driven by purpose—they are driven by profit. As a result, they do not fundamentally support human wellbeing. Current systems are creating a global rise in chronic disease, mental health challenges, loneliness, and nervous system dysregulation.
These are not individual failures. They are systemic outcomes of misaligned systems.
Mental Health Crisis
Anxiety, burnout, depression, and loneliness are at historic highs globally. The systems people use daily are making this worse.
Attention Economy Trap
Social media platforms are engineered to trigger dopamine, comparison, and outrage — not connection, healing, or growth.
Fragmented Ecosystem
Wellness is scattered across Instagram, WhatsApp groups, siloed apps, podcasts, retreats, and word-of-mouth. There is no home.
No Trusted Discovery
Finding aligned practitioners, communities, and experiences relies on luck and referrals — there is no verified, intent-based discovery layer.
Broken Business Distribution
Wellness businesses spend on ads in hostile environments with no trust layer, no community context, and no alignment with buyer intent.
Community Infrastructure Gap
People seeking meaningful connection have no purpose-built infrastructure — they cobble together tools not designed for intentional community.
A Global Awakening
The movement exists.
The money exists.
The infrastructure does not.
A global shift is underway. There is a growing movement of people awakening — learning, realizing, and choosing to live more intentional lives. Lives driven by purpose, not profit. Over 80% of individuals now prioritize wellbeing. The global wellness economy is $6.3 trillion and projected to double by 2030.
Yet there is no true home for this movement — no integrated, living platform that connects inner work, outer action, and collective impact.
Why Now
Three forces converging
The timing for this platform is not arbitrary. Three macro forces are converging simultaneously to create the market window.
Identity Shift
Wellness is becoming the core consumer identity category. What you eat, how you move, what you believe, and how you heal are now how people define and signal themselves.
AI Maturity
AI has reached the inflection point where personalized wellness guidance, discovery, and accountability can be delivered at scale — for every user, every day.
Platform Fatigue
Trust in mainstream social media is collapsing. Users are actively migrating toward platforms aligned with their values. The window for a trust-first alternative is now.
"The window is open right now."
The categories of Social (LinkedIn era), Commerce (Amazon era), and Wellness ($6.3T market) have not yet been unified. VIBEUP is positioning before this category is defined by a competitor.
The Solution
One platform.
The digital home
for your wellbeing.
The solution is simple—though not easy: Raise consciousness. VIBEUP's mission is to provide a platform that helps individuals, communities, and ultimately humanity raise their level of consciousness so they can live more intentional lives and make daily choices aligned with true wellbeing — for self, others, and the planet.
"You can't solve any problem from the same level of consciousness that created it."
so we must raise our consciousness.
VIBEUP unifies identity, daily practices, meaningful community, deep-filter discovery, business infrastructure, and AI guidance into one coherent platform — purpose-built for the way intentional people actually live.
Category Definition
Introducing Social Wellness
Not social media for wellness. A new category entirely. VIBEUP is building the identity and community layer for how intentional people discover, connect, and transact.
Every major platform organized an identity layer
VIBEUPSocial Wellness integrates
Market Timing
The category is forming.
The winner has not emerged.
What doesn't exist yet
What VIBEUP builds
"This is a category creation moment — not a feature competition."
The first platform to own the Social Wellness category will own a multi-trillion dollar identity layer.
Who We Serve
Four personas. One compounding flywheel.
VIBEUP's wedge is the Conscious Creator — wellness practitioners and creators with audiences but no trusted home. We launch Wellness Businesses in parallel. Together they organically unlock Intentional Professionals and Seekers. The full GTM strategy is covered in depth in the Go-To-Market section.
The Conscious Creator
Wellness-focused content creator, practitioner, or influencer. Has an audience but lacks a trusted platform to build real community and monetize with integrity.
50M+ wellness creators globally
The Wellness Business Owner
Studio, retreat, practitioner, or wellness brand. Needs trust-based distribution and community infrastructure without the cost and noise of traditional ads.
4.5M+ wellness businesses · $131B fitness industry
The Intentional Professional
High-performer integrating wellness into identity. Seeks peers, accountability, and access to quality practitioners. Willing to invest in their wellbeing.
McKinsey: Wellness is the #1 consumer identity category
The Seeker
Someone on a growth journey — exploring healing, spirituality, health, or purpose. Looking for a trusted guide and community without judgment.
60%+ of adults feel disconnected (Cigna 2024)
Platform Architecture
Seven layers. Each one unlocks the next.
The platform is built in a deliberate sequence — every layer compounds on the one before it, deepening trust, retention, and monetization as the user base grows.
Identity Profiles
FoundationThe foundation of everything. Users define their wellness identity — values, practices, and intentions — creating the trust graph the entire platform is built on. Without identity, there is no signal.
Mira AI Guide
Layer 2Built on the identity layer, Mira activates immediately — delivering personalized guidance, practice recommendations, and accountability support. The richer the profile, the smarter Mira becomes.
Discovery + Map
Layer 3With identity and AI established, users can now find aligned people, wellness businesses, events, and experiences through deep-filter search and geolocation — surfaced by values, not algorithms.
Practices + Accountability
Layer 4Discovery leads to action. Habit tracking, accountability partners, and streak systems drive daily engagement — locking in retention as users build real practice alongside people they trust.
Business Profiles + Listings
Layer 5As the user community grows, businesses become highly motivated to build verified presence — listing services, offers, and events to reach a high-intent, trust-filtered wellness audience. The 1,000+ LOI pipeline activates here.
Communities
Layer 6With identity, practices, discovery, and business profiles live, communities form naturally — purpose-built group spaces organized around shared values and practices, not follower counts. Network density compounds.
Marketplace Layer
At ScaleActivated at scale. Once trust density and community depth are established, commerce flows naturally — bookings, products, and experiences transacted within a fully trusted ecosystem. The flywheel monetizes itself.
Product: Identity Profiles
Your wellness identity,
fully expressed.
Users build rich wellness identity profiles that go far beyond a bio. Intentions, values, lifestyle practices and interests, skills, astrology and personality tests, dating if desired, community affiliations, and discovery history — all expressed in a single living profile.
This identity layer is the foundation that powers trust-based discovery, meaningful connection, and aligned commerce across the entire ecosystem.
The Mira Story — 1 of 3
The Guide · The Framework · The Conclusion
The Guide. The Nervous System. Your Path Upward.
Mira is the intelligent guide that supports users throughout their entire VIBEUP Journey — helping them raise consciousness, live intentionally, and align with their deepest truth. She is context-aware, evolving, and designed to increase life-time, not screen-time.
Guide, Not Authority
Mira helps users see clearly — she doesn't give answers. She mirrors truth and invites deeper self-knowledge.
The Nervous System of VIBEUP
Senses where users are, understands what they need, responds in real-time with clarity and compassion.
Four Core Functions
Help users look within · Connect meaningfully with others · Re-align with nature · Encourage embodied integration
Stage + Dimension Intelligence
Mira understands which stage of the VIBEUP Journey you're in and dynamically responds across all 4 life dimensions.
The Name Mira — Essence Across Cultures
What Mira Does
The Mira Story — 2 of 3
The Guide · The Framework (Stages & Dimensions) · The Conclusion
The Upward Spiral of Conscious Living
Non-linear and spiral-based. Each stage repeats across different areas of life. Mira guides you through each with context-aware support tailored to where you are.
The 4 Stages of Development
Foundation
Stage 1
The mental, emotional, and philosophical grounding for growth.
Mira helps
Offering orientation frameworks and normalizing uncertainty
Awakening
Stage 2
Occurs through intuition, intellect, and direct experience.
Mira helps
Surfacing resonant practices, teachers, and communities
Healing & Transformation
Stage 3
Healing means learning. Transformation means living what was learned.
Mira helps
Supporting nervous system regulation and recommending practitioners
Living
Stage 4
Where awareness becomes identity. Embody truth, live values, contribute.
Mira helps
Guiding intentional action and preparing the next spiral
Across All 4 Dimensions of Human Experience
Internal Self
Thoughts, emotions, beliefs, intuition, spirit, consciousness
External Self
Physical body, health, energy, movement, nourishment, rest
Relationships
Intimacy, community, collaboration, collective frequency
Environment
Home, work, culture, geography, nature, planetary systems
The intersection: Every stage of the spiral is experienced across all 4 dimensions simultaneously. Mira senses where support is needed across both axes and responds accordingly — raising individual consciousness ripples into collective systems.
The Mira Story — 3 of 3
The Guide · The Framework · The Conclusion
The Mira Story — Final Conclusion
The VIBEUP Guided
Upward Spiral Framework
Product: Discovery + Map
Find what's actually aligned with you.
VIBEUP's deep-filter discovery engine and geolocation map surface aligned people, businesses, events, and experiences based on identity and values — not keywords, ads, or algorithmic noise.
Discovery Feed
Global Map
Deep Filters
Product: Communities
Communities built around
values, not virality.
Purpose-built group spaces organized around shared practices, intentions, and ways of living. Real accountability, real connection — no follower counts, no engagement algorithms.
Traction & Validation
11 years of proof. Not a cold start.
$1.236M in historical revenue. Apple & Android live. 40K+ organic subscribers. Every metric below achieved before a dollar of paid marketing spent.
Launch Timeline
LOI Engine — Business Pipeline
1,000 relationships. 500K+ reach. April closures.
1,000 strategic relationships built with wellness businesses and community leaders. 100+ partners in active contact with intent to finalize in April 2026 — dozens already signed. Validating both distribution and future monetization before the formal scale round.
Early Adopter Signals
40,000+ subscribers. Before full launch.
Opt-in subscribers represent high-intent users who are actively seeking what VIBEUP is building. These are not passive signups — they are mission-aligned early adopters.
Acquisition Channels
Subscriber Profile
Ambassador Network
Trust-driven growth from the inside out.
VIBEUP's primary growth engine is its ambassador network — a curated group of aligned wellness practitioners, creators, and community leaders who are mission-first advocates.
Why Ambassadors, Not Ads
Paid acquisition in trust-sensitive markets destroys credibility. Ambassadors bring organic, high-intent users who are already aligned with the platform's values.
Selection Criteria
Ambassadors are vetted for genuine alignment — not follower count. They are practitioners, creators, and leaders with authentic wellness communities.
Ambassador Benefits
Early access, revenue sharing, co-creation opportunities, and the chance to be founding voices of a new category they believe in.
40K+ subscribers. Zero ad spend. All organic.
Every subscriber on the VIBEUP waitlist arrived through trust — word of mouth, ambassador referral, organic social, and aligned creator channels. This is the proof that the trust-first GTM works before the product is even fully live. The ambassador network is the distribution engine that makes the LOI pipeline activate at scale.
Product Roadmap
Three phases from build to scale.
Build & Approve
Controlled GTM → Revenue Day 1
Scale Round & Expansion
Our Story
From a Chicago lake to a global platform.
This is not a cold start. It's the next chapter of an 11-year journey.
A sunrise sail meditation on Lake Michigan in Chicago becomes the seed of a movement. Luke Jensen experiences a moment of profound clarity that will define the next decade of his life.
VIBEUP evolves into a large-scale wellness festival business, bringing together tens of thousands of attendees with global wellness talent, sponsors, and artists.
VIBEUP expands into wellness programming for luxury residential communities — programming that helps hundreds of properties cultivate intentional living for their residents.
The pandemic shuts down festivals. The residential division merges with a national partner, scaling programming across hundreds of communities — revealing the need for a digital ecosystem.
Luke travels internationally, immerses in healing systems and plant medicine spaces, and develops the philosophical and product foundation for the platform over two years.
A world-class team assembles. The app is built. Funding is secured. A network of aligned businesses, creators, and brand partners comes together around the vision.
iOS live. Android imminent. Proof round underway. LOI engine validating. The next chapter of an 11-year journey begins in earnest.
Historical Validation
$1.236M in proven revenue.
VIBEUP's predecessor operations generated $1.236M in revenue between 2015 and 2021 — from ticket sales, sponsorships, residential wellness contracts, and property services.
Revenue 2015–2021
What This Proves
Proof of Concept
The evidence stack.
Real Revenue History
$1.236M generated from 2015–2021 across community wellness events, residential programming, and brand partnerships. The founder knows how to monetize wellness.
40K+ Organic Subscribers
40,000+ people voluntarily subscribed before launch. Zero ad spend. Zero incentives. Pure mission alignment — proof the category exists and people are ready.
1,000+ Partners • 20M+ Reach
1000+ personal relationships with wellness businesses ready to join, dozens of signed LOIs with over 500k and a pipeline of 100s to get to 5M+ reach in Q2. Pre-validated distribution.
Apple & Android Approved · MVP Near Launch
iOS & Android apps are live and approved, with the full Beta app roadmap locked and weekly product releases.
Weekly Product Velocity
The founding team ships weekly product releases, demonstrating the execution culture and technical capability to scale. At 50%+ market rates for sweat equity.
11-Year Brand Heritage
VIBEUP is not a startup brand — it has 11 years of community trust, operator experience, and market knowledge baked in.
5,000+ Sweat-Equity Hours
Over 5,000 sweat-equity hours at $150/hr average — and over $500K capital already invested into design & development.
Global Wellness Sponsors Ready
Dozens of global wellness sponsors have already invested over $500K in the brand and are ready for global reach.
Market Size
A $6.3 trillion market with no platform winner.
The global wellness economy is the second-largest industry on earth — and growing. It spans physical health, mental wellbeing, spiritual practice, nutrition, beauty, workplace wellness, and more.
TAM: Total Addressable Market
$6.3 Trillion
The entire global wellness economy. VIBEUP operates across all major verticals.
SAM → SOM (Serviceable)
$180B → $2.8B
Digital wellness platforms. VIBEUP's 5-year obtainable market at 1.5% SAM capture.
Competitive Landscape
Nobody is doing all of this. Yet.
Every existing platform solves 1–2 layers. VIBEUP is the only platform combining identity, wellness, community, discovery, business tools, AI guidance, trust infrastructure, and marketplace in one ecosystem.
| Platform | Position | Wellness | Community | Discovery | Business | AI Guide | Trust |
|---|---|---|---|---|---|---|---|
| Meta / Facebook | Social Media | ✗ | ✓ | ~ | ~ | ✗ | ✗ |
| Instagram / TikTok | Short-form Social | ✗ | ✗ | ~ | ✗ | ✗ | ✗ |
| Professional | ✗ | ~ | ~ | ~ | ✗ | ~ | |
| Mindbody | Wellness SaaS | ✓ | ✗ | ~ | ✓ | ✗ | ~ |
| Calm / Headspace | Mindfulness App | ✓ | ✗ | ✗ | ✗ | ~ | ✓ |
| Strava | Fitness Social | ~ | ~ | ✗ | ✗ | ✗ | ~ |
| Discord | Community Tool | ✗ | ✓ | ✗ | ✗ | ✗ | ✗ |
| Insight Timer | Meditation | ✓ | ~ | ~ | ✗ | ✗ | ✓ |
| VIBEUP | Social Wellness | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
✓ = Full · ~ = Partial · ✗ = Absent · Source: Edelman Trust Barometer 2024 · GWI 2024 · Public company filings
Network Effects & Moat
Trust compounds faster than features.
VIBEUP's competitive moat is not primarily technological — it's trust-based. Once users and businesses build their identity, community, and reputation on VIBEUP, switching becomes costly.
Identity Lock-in
Users build wellness identity profiles over time. Their practice history, community connections, and discovery reputation are not portable — creating genuine switching costs.
Two-Sided Network
As users grow, businesses have more reason to join. As businesses join, users have more to discover. Each side reinforces the other in a compounding flywheel.
Community Infrastructure
Communities built on VIBEUP develop their own culture, norms, and member relationships. These bonds are deeply sticky and not easily migrated elsewhere.
Trust Graph
The more identity data and interactions flow through the platform, the better the recommendations — creating a data moat that improves with every user action.
Business Investment
Businesses that invest in building their VIBEUP profile, reviews, and community presence are deeply embedded. The platform becomes their trust layer.
AI Personalization
Mira learns from every interaction. The longer a user is on VIBEUP, the more personalized and valuable Mira becomes — creating an AI-driven retention loop.
Target Market Segments
A $6.3T category. No platform winner.
The global wellness economy is the second-largest consumer industry on earth, growing at 9.9%/year — with no unified platform home. VIBEUP targets a $2.8B 5-year SOM (1.5% SAM capture by 2030).
Consumer Segments
Business Segments
Geographic Strategy
English-speaking markets first. Global second.
Primary launch markets — largest wellness spending per capita, English-native.
High-affinity wellness markets with strong digital adoption and purchasing power.
Localization and translation required — enormous long-term TAM opportunity.
Miami & Chicago — Dual HQ: VIBEUP is headquartered across Miami and Chicago, with multiple core team members and strategic partners in both cities. Miami provides direct access to Latin American markets, a thriving wellness culture, and proximity to major investor networks. Chicago grounds the company in one of the nation's premier wellness and fitness markets, with deep community roots and strong B2B wellness infrastructure. Together, these dual hubs give VIBEUP a presence in 2 of the nation's top wellness markets — with active partner and ambassador connections across 10 of the nation's leading wellness markets from coast to coast.
Business Model
Multiple compounding revenue streams.
Each layer strengthens the platform while creating independent monetization events. Revenue begins with subscriptions and scales through transactions.
Individual Subscription
Freemium base. Premium tiers unlock Mira AI, enhanced profiles, advanced community tools, and discovery filters. Regenerative model: $4/mo plants one tree per member per month via OneTreePlanted.
Sponsored Content & Brand Partnerships
Mission-aligned brands and wellness companies sponsor content, featured placements, and category spotlights. Native ad units built for trust — no intrusive ads. Projected to become one of the top 3 revenue streams at scale, targeting $2M–$5M ARR by Year 3.
Business Profile + Listings
Wellness businesses pay for verified profiles, featured listings, booking integration, and trust-based discovery access.
Community Infrastructure
Community operators and facilitators pay for group management tools, event coordination, accountability features, and visibility.
Transaction Layer
Revenue share and booking fees from transactions conducted within the platform — activated at scale as trust and supply compound.
Residential & Corporate
White-label or co-branded wellness infrastructure for luxury residential communities, corporate wellness programs, and large institutions.
Unit Economics
Strong fundamentals by design.
Consumer Metrics (Target)
Business Metrics (Target)
Note: All metrics are projections based on comparable SaaS/marketplace platforms. Actuals will be validated through the Proof Round phase.
CAC Strategy
Near-zero blended CAC.
Trust-driven by design.
70%+ of early users come through ambassador and partner channels — communities that already self-select for the platform's values, dramatically compressing acquisition costs vs. paid channels.
CAC by Channel ($)
Acquisition Mix (Year 1)
Strategic advantage: By activating 500K+ ambassador reach and 1,000+ LOI partner pipeline before any paid spend, VIBEUP enters the market with a structurally lower CAC floor than any competitor acquiring through performance marketing.
* Figures are projected estimates based on comparable social/wellness platforms. Actuals validated through Proof Round.
Cost Structure & Expense Model
Lean by design. Capital-efficient path to profitability.
VIBEUP runs a sweat-equity compensation model — founders and core team at 30–50% of market rate — conserving every investor dollar for growth and product. The $245K Pre-Seed C (Q4 2026 – Q1 2027) deploys capital across product, team, GTM, and marketing to reach Revenue Day 1 (Q1 2027) and trigger the Scale Round ($3M–$8M) at Q4 2027 / Q1 2028.
$245K Pre-Seed C · Use of Funds · Q4 2026 – Q1 2027
Quarterly Burn (Q4 2026 – Q4 2028)
Team Compensation Schedule
Net Profit Timeline
Impact & Regeneration
Tech platforms that actually give back.
VIBEUP is redefining what it means to be a social platform. We're committed to regeneration — for the planet and for the communities we serve.
The Regenerative Model
Beyond Extraction: Regenerative by Design
VIBEUP is not extractive. Every premium member becomes a reforestation partner through OneTreePlanted.org. By 2030, we'll have planted 16.4M+ trees. We're also committing to water regeneration initiatives to offset the environmental cost of AI processing power — making VIBEUP one of the first platforms that gives back more than it takes.
Monetization Timeline
Revenue activates in stages, not all at once.
Smart monetization is sequenced to match platform maturity and user trust. Revenue begins Q1 2027 and scales through six independent streams.
Go-To-Market Strategy
Built for Conscious Creators first. Scaled across 4 personas.
VIBEUP does not compete on paid acquisition. Our wedge is the Conscious Creator — wellness practitioners, coaches, and creators who have audiences but no trusted home. In parallel, we enable Wellness Businesses. Together they unlock the remaining two personas. 40K+ subscribers. 1,000+ LOI partners. Zero ad spend. The GTM machine is already warm.
Built for Conscious Creators first. Scaled across 4 personas.
VIBEUP's initial wedge is the Conscious Creator — wellness practitioners, coaches, and creators who have audiences but no trusted home. In parallel, we enable Wellness Businesses. Together, they organically unlock the remaining two personas: Intentional Professionals and Seekers.
Conscious Creator
Initial Wedge — Launch TargetPriority 1 of 4
Wellness-focused content creator, practitioner, or influencer. Has an audience but lacks a trusted platform to build real community and monetize with integrity.
Pain Points We Solve
What VIBEUP Gives Them
Market Evidence
50M+ wellness content creators globally (Influencer Marketing Hub, 2024)
GTM Role
Seed the flywheel — creators bring high-intent audiences day one
GTM Strategy: Build for Creator + Business, Enable All
Trusted advocates and mission-aligned ambassadors who bring high-intent audiences. 100+ signed creator partners and 40K+ organic subscribers already seeded.
Creators need studios, practitioners, and aligned services to recommend — business owners get verified profiles reaching high-intent users. 1,000+ LOI pipeline.
By solving Creator community + Business discovery, we've built the infrastructure — AI guidance, accountability, vetted discovery, peer connection — that Professionals and Seekers need.
Distribution Channels
Ambassador Network
Curated mission-aligned wellness practitioners, creators, and community leaders who bring organic high-intent users. Vetted for values — not follower count. Revenue sharing and co-creation rights as founding voices.
LOI Conversion Engine
1,000+ signed LOIs (20M+ partner reach) convert to active paying business profiles at launch. Pre-validated monetization — built-in B2B distribution with zero cold-start.
Community Seeding
Anchor groups launched with 40K+ opt-in subscribers across conscious creators, intentional professionals, and wellness seekers — immediate network value from day one.
B2B Direct Onboarding
Wellness studios, retreat centers, practitioners, and brands onboarded directly from the LOI pipeline. Fast-tracked to paid business profiles through member experience team.
Conscious Creator Layer
Aligned wellness creators build native audiences on VIBEUP — generating content, community momentum, and referral traffic. Starting with Conscious Creators, scaling into the full Social Wellness Platform.
Category PR & Thought Leadership
VIBEUP positioned as the defining infrastructure of the Social Wellness movement through media, podcasts, events, and the founder's personal brand across 11 years of community trust.
Partnership Strategy
Building an ecosystem, not just an app.
Wellness Business Partners
Studios, retreats, practitioners, and brands who become distribution partners, providing inventory and community infrastructure.
1,000+ personal contacts pipeline · 500K reach signedConversations and Targets
Integrations with: NeuroTrackerX, Apple, Calm, Peloton, Lululemon, Kohler Wellness
existing conversations and example targetsMedia & Content Partners
Dozens of renowned partners already in conversation across wellness, health, and lifestyle media.
Growing partnershipsInvestment Partners
Strategic investors who bring not just capital but distribution, credibility, and network access to accelerate category ownership.
Actively RecruitingStrategic Partnership Vision
VIBEUP is positioned as the trusted infrastructure layer that partners want to integrate with — not compete against. By building with rather than around the existing wellness ecosystem, VIBEUP creates compounding distribution advantages that pure-play platforms cannot replicate.
GTM Phases
Proof first. Scale second.
User Growth Model
Conservative projections. Significant upside.
Growth projections are built on trust-led acquisition at 40K+ opt-in baseline. Ambassador and LOI-driven activation avoids cold-start dynamics.
Retention + Cohort Model
Identity-driven platforms
retain better. Always.
When a user builds their identity profile — values, practices, community — the switching cost compounds. Our target retention curve tracks above category benchmarks at every month.
VIBEUP target (teal): 38% retained at M12. Social media avg (green): ~22%. Gaming avg (blue): ~7%. Identity lock-in, community accountability, and Mira AI sustain long-term stickiness.
* All figures are projected estimates benchmarked against comparable social and wellness platforms. Retention benchmarks sourced from industry reports. Not a guarantee of performance.
5-Year Financial Projections
$203M total revenue by 2031 — target case.
Based on Acephalt valuation report projections (~105% QoQ in 2028, ~11% QoQ in 2029-2031) seeded by 40K+ opt-in base + 1,000+ LOI partner pipeline. $245K Pre-Seed C activates GTM → Scale Round fuel → compounding flywheel. Three scenarios modeled from the valuation report.
* All figures from VIBEUP financial model (March 2026). Target scenario assumes 35% QoQ growth, 10% premium human conversion, 5% business conversion. Not a guarantee of results.
Revenue Stream Architecture
20 distinct revenue streams across 4 categories.
VIBEUP's model diversifies across consumer subscriptions, business SaaS, marketplace transactions, and services. No single stream exceeds 65% of total revenue — built-in resilience.
10-Year Financial Model
$5.2B revenue by 2036. $1.5T category valuation pathway.
VIBEUP's 10-year model follows the LinkedIn → Strava → ClassPass precedent curve, compounded by two-sided network effects, AI personalization lock-in, and geographic expansion.
Key Milestones
* Years 2032–2036 extrapolated from VIBEUP financial model growth trajectory. 2032+ not in original model — illustrative based on compounding growth rate. Not a guarantee.
Use of Funds
$245K Bridge Round — every dollar earns its place.
Allocation is designed to bridge from product launch to Revenue Day 1 (Q1 2027) and trigger the Scale Round ($3M–$8M) at Q4 2027. Zero vanity spending. Zero excessive overhead. Team salaries at sweat-equity rates until revenue validates full compensation. $245K is the minimum viable bridge to activate GTM, convert the LOI pipeline, and reach PMF.
Deployment Timeline
Investor Return Pathways
Early entry. Category-defining returns. Mathematically clear.
Pre-Seed C investors enter at $7.4M post-money valuation (28% discount to $10.3M Acephalt independent valuation). $245K raise at 3.31% equity. Based on the cap table and funding roadmap — Scale Round Q4 2028 at $30M–$50M → Series A $50M at $500M — here is exactly how returns compound through each round.
How the math works
Pre-Seed C post-money valuation: $7.4M (28% discount to $10.3M Acephalt independent valuation, 9 methods). Early partners enter at $7.4M — then compound through Scale Round ($30M–$50M), Series A ($500M), and Series C ($15B). Net return at each exit point shown below per investment size.
* Based on VIBEUP cap table and funding roadmap. Assumes 28% Bridge discount and round-on-round dilution. Not a guarantee of returns. Illustrative only.
Return Pathways
Multiple pathways to returns
Investors are buying into a validated founder, a category-creation opportunity, a platform model with 7 interconnected layers, and multiple monetization channels. Here are the three primary return pathways.
Valuation Expansion
Value appreciation through user growth and market category validation
Dividend Cash Flow
Ongoing distributions as the platform matures and achieves profitability
Strategic M&A
Acquisition by strategic acquirers at meaningful premiums post-100K members
What You're Buying Into
Valuation Expansion
Milestone-based valuation map
These scenario ranges are based on category comps (Strava, Peloton, Calm), platform economics, and the value of first-mover infrastructure in a $6.3T wellness market. Not guaranteed outcomes — strategic scenarios only.
Proof Round Entry Point
Cash Flow Returns
Dividend pathway as the business matures
Not the primary underwriting mechanism, but a meaningful additional return pathway. Distributions depend on realized profitability and board discretion, allocated pro rata by ownership stake.
Illustrative Annual Distributions
Dividend Supported By
Timeline: Possible starting 2028–2029 depending on profitability milestones. Discretion: Board determines distribution amount and schedule based on reinvestment needs and cash position. Allocation: Distributed pro rata to all shareholders by ownership percentage.
Strategic Acquisition Pathway
Why M&A becomes plausible after 100K–1M members
VIBEUP's network effects, first-mover category position, and multi-layer architecture make it strategically valuable to major tech, wellness, and commerce players.
M&A Interest Windows
What Makes VIBEUP Strategically Valuable
Likely Strategic Acquirers
IRR Analysis
Entry valuation. Dilution. Time horizon.
IRR modeled across 3 exit scenarios.
Based on $7.4M post-money entry (28% discount to $10.3M Acephalt), modeled dilution per funding round, and projected exit valuations at Series A, B, and C. $50K check used as reference investment.
$50K Investment Value Trajectory (All Scenarios, $K)
All Scenarios — $50K Reference Check
* IRR calculated using standard discounted cash flow (Newton-Raphson). Dilution assumptions: ~10% per round. Exit proceeds assume full liquidity event. Illustrative only — not a guarantee of returns. Consult your financial advisor.
Runway & Milestones
$245K Pre-Seed C → Scale Round in ~12 months.
The Bridge Round deploys capital to reach Revenue Day 1 (Q1 2027), convert the LOI pipeline, and trigger the Scale Round ($3M–$8M) at Q4 2027 — then Seed A $50M raise at $500M valuation in late 2027 / 2028.
$245K Pre-Seed C Milestones
Budget Framework
Scale Round Target
$3M – $8M
Target: Q4 2027 at $30M+ valuation → Seed A $50M raise at $500M (late 2027 / 2028)
The Team
Built by operators, lawyers,
engineers & visionaries.
Founder with 27 years entrepreneurial experience & 11 years of community + wellness depth. Ex-LinkedIn product director. Ex-Shopify legal. 15+ years iOS/Android engineering.
Advisory Board
World-class advisors across every domain.
VIBEUP's advisory network brings deep expertise in wellness, technology, product strategy, business operations, and brand building.
Owen McGrann
ADVISOR & GENERAL COUNSEL
16+ years corporate legal and governance. Former Shopify leadership. Advises on fundraising and regulatory compliance.
David Ofori-Amoah
ADVISOR | BRAND & PRODUCT ENGINEER
With a masters & profession in product & brand engineering from MIT, Forbes 500 clients under his belt, partner of Enedym & owner of Auper E-motorcycle, David ensures human-centric brand & product design fits the vision from inception to scale.
Sardor Akhmedov
ADVISOR | PRODUCT & SOFTWARE DEVELOPMENT
Sardor Akomedov is a CEO of tech-development company, SynergyLabs, and entrepreneur with experience in outsourced IT development, remote work automation, chatbots, and AI voice technology.
Alexander Fromm Lurie
ADVISOR | STRATEGY & OPERATIONS
Alexander Lurie has an extensive background in tech & real-estate with 7-digit exits and as San Fran's top real-estate agency. Alexander has a keen eye for business strategy, structure, & operations.
Olivier Benloulou
ADVISOR | BUSINESS STRATEGY
Olivier Benloulou is a veteran entrepreneur behind major 7-9 digit exits, now advising purpose-driven ventures in wellness and tech.
David Barlev
ADVISOR | PRODUCT STRATEGY & SCALABLE TECH
Founder & CEO of Goji Labs — helping companies launch, scale, and grow product strategy with global reach and elite engineering talent.
More Advisors Coming Soon
Q2 2026
We're preparing for big things... will you join us?
Hiring Plan
The team we're building to scale.
Lean and deliberate. Every hire is sequenced to the funding milestone that enables it. The $245K Pre-Seed C (Q4 2026 – Q1 2027) funds first hires; the Scale Round ($3M–$8M at Q4 2027 / Q1 2028) unlocks VP-level leadership.
$245K Pre-Seed C (Q4 2026 – Q1 2027) funds first 5 hires through Revenue Day 1. Total annual burn for Bridge Round hires: ~$380K–470K including salaries, benefits, and onboarding.
* Salary bands reflect target market rates (US, remote-first). Equity is indicative of standard startup option pool grants at respective stages. Subject to board approval.
The Current Opportunity
We are raising $245K Pre-Seed C
The bridge from today's launch to scale — at $7.4M post-money valuation (28% discount to $10.3M Acephalt). Product live August 2026. Revenue Day 1: Q1 2027. Scale Round ($3M–$8M) triggered Q4 2028 at $30M+ valuation.
Use of Funds · Q4 2026 – Q1 2027 Bridge
Proposed Financing Economics — Subject to Final Documentation
$50K check → return roadmap
* Illustrative. Based on cap table model. Not guaranteed.
Contact: luke@vibeup.io
What We're Looking For
Not just capital — the right partners.
VIBEUP is selective about its investor community. We are looking for mission-aligned partners who bring more than money.
Mission Alignment
You believe that wellbeing and intentional living are foundational to the future — not a niche or trend. You live it.
Network Value
You have relationships in wellness, media, real estate, technology, or institutional investment that can accelerate VIBEUP's growth.
Category Vision
You understand category creation. You've seen what happens when a new identity layer emerges — and you want to be early.
Long-Term Thinking
You're investing in a platform with a 5–10 year horizon. Trust-based categories compound slowly and then very quickly.
Operational Expertise
You've scaled consumer platforms, wellness brands, or marketplace businesses and can contribute practical knowledge.
Integrity First
We are building a trust platform. Our investors must reflect the same values we are building into every layer of the product.
Risks & Mitigation
We've mapped the risks — and the paths through them.
The Investment Thesis
"VIBEUP will become the identity and commerce layer for how intentional people live, connect, and transact."
Your
is your edge.
VIBEUP exists to help every person VIBE-UP — elevating their energy, identity, community, and life through the world's most trusted social-wellness ecosystem.
VIBEUP
The World's First Social-Wellness Platform
A new category is forming. The infrastructure layer for personalized wellbeing does not yet have a platform winner. We are building it — with 40K+ subscribers, 1,000 strategic relationships, Apple & Android approval, and a $245K Pre-Seed C open now.
Contact
luke@vibeup.io
luke@vibeup.io
VIBEUP · Confidential · For Accredited Investors Only · Q1 2026