Mindful : To be conscious or aware of something.
Com•mu•ni•ty : People gathering for a common purpose.
Rev•o•lu•tion : A forcible change in favor of a new system.
A Platform that requires action : WE are the CHANGE
BEFORE, the wellness industry was scattered.
NOW, it's gathering in one place.
This is our mission.
Welcome to VIBEUP
Opportunity:
The world needs us.
-
Scientists have now declared we are in the Anthropocene, where humans are the driving influence of change on the planet
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However, the majority of the world is unaware of this, causing increasing global issues across culture and society
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Yet there's a booming movement of intentional, purpose-driven individuals and businesses, prioritizing wellness
-
Currently, these people are scattered and not easy to find, leaving disjointed experiences, and a lack of trust and focus
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While existing platforms not dedicated to wellbeing are driven by profit and control, causing distraction, and disconnection
The wellness industry is booming.
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Today, more than 80% of the global population puts wellness as their top priority. Up from 50% in 2022.
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Meditation, yoga, organic foods, coaching, breathwork industries are growing by 10% annually, expected to double by 2030.
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The global wellness market grew from $4T in 2019 to $5.7T in 2023, and is expected to double to over $10T by 2030.
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Since 2020, desire for intentional social connections and entrepreneurship has grown by over 40%.
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The social media, dating, online-education, and financial technology industries are expected to all double by 2030.
Massive growth is happening, now.
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InsightTimer: A meditation timer app launched in 2010 with 26M users worth over $140M.
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BetterMe: A health-routine focused app launched in 2016, now has 150M users and is valued over $500M
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MindValley: An e-course focused platform launched in 2004 that offers courses from top wellness leaders, has 12M members and sits at a $150M valuation
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HeadSpace: A meditation focused app launched in 2010 has been downloaded 80M times, has $2.8 million paid subscribers, and is valued at $3B
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Calm: A meditation focused app launched in 2012 has over 100M downloads, 4.5M users, $300M in revenue in 2023, and sits at a $2.2B valuation
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Thrive Global: Arriana Huffington's corporate wellness focused business, launched in 2016, now worth more than $700M
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TheLeague: A high-end dating app, launched in 2014, was acquired by Match Group in 2022 for $30M with 120,000 members - a $250 per member value
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Jay Shetty: Popular podcast host, author, and coach who joined Match.com to help make it more mindful and intentional
But no brand is bringing the wellness industry together.
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All of these companies focus on one service based product and don't have an online community as part of their platform for users to connect.
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Despite all the wellness apps, resources, businesses, entrepreneurs, teachers, courses, events, and most importantly, interested consumers, there is no brand focused on being the wellness hub that brings it all together.
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Social media platforms and dating apps haven't changed in over 10 years - a growing number of people are sick of ads, censorship, and mindless content, and want a quality alternative to search, meet, create, and grow from.
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Our focus is building the first wellness focused online community platform that serves the growing wellness demographic, so the millions of people who prioritize wellness, have a home. VIBEUP is uniquely positioned with it's 10 years experience, 10s of 1000s of existing followers, 100s of strategic partners, the team, and vision for a solution, to build it.
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Once we build the platform we'll build the market, and we already have 10s of 1000s subscribed. Once we build the market, the sky is literally the limit with courses, retreats, fin-tech, referral, and many more products and services already in our wheelhouse or at our finger tips through aligned collaborations and strategic partnerships.
Business Plan
Business Model
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Membership: Free memberships for entry, then premium options that offer enhanced benefits AND give back to causes
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Business: Free and Premium membership options for businesses (think LinkedIn) to showcase their services and link to their websites and platforms
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Services: Upfront and recurring courses, events, coaching, and business services
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Advertising: Paid ads and features of users and aligned partners to gain extra exposure
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Sponsorships: One-off + annual sponsorship packages with aligned corporate sponsors
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E-Commerce: Numerous online services such as events, courses, affiliate products, coaching, referrals to products & rental services, with a commission from each transaction
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Affiliate: Various aligned products whereby the company receives ongoing commissions from all purchases from referred members
Once we reach 10k+ monthly active users, we will introduce various online and offline products such as paid courses, retreats, events, and festivals.
Our launch strategy starts small to control the UX and gain feedback to improve the platform, while staggering the roll-out of features based on member feedback and member growth.
The Market
The global $5.7T wellness market will double by 2030
Social media, dating apps, online education, and fin-tech industries will double by 2030
Entrepreneurship has grown by 42% since 2020
Yoga, organic foods, meditation, coaching, and more are growing by 10%+ year-over-year
Numerous recent acquisitions & endorsements:
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Dating app, The League, was acquired by Match Group in 2022 with 120k users, for $30M = a $250 per member value
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In 2024, popular global thought leader, Jay Shetty, joined Match.com to help inspire more mindful relationships
CEO & Partner
Luke Jensen
Luke is a 25 year entrepreneur across multiple industries. Having launched numerous tech and wellness startups into 7-digit companies, consulting growth strategies for multiple 7 to 11-digit tech and real-estate projects, establishing partnerships with Live Nation, Leo Burnett, Whole Foods, lululemon, Navy Pier, and multiple international residential developers, and now on the other side of deep healing, is clear with his divine mandate...
Luke leads visions into growth, sparks connections into co-creations, and is uniquely positioned to bring VIBEUP's growth into the world, for the world.
Growth Agent & Partner
Nicholas Courchesne
Nicholas has 20 years experience funding and growing start-ups into international, multi-million dollar successes. From raising millions for health-industry products and growing them into dozens of countries, to growing tech companies into national leaders worth 9-digits, to real-estate developments in global destinations raising 8-digits to realize their visions...
Using skills with strategic partnerships, business development, and growth strategies, Nicholas has a unique gift to help establish positioning in his projects that enable growth strategies to become reality.
Director of Technology & Partner
Roger Hunt
Roger is a multi-disciplined developer in web2 and web3, with 7 years running his own agency, over 200 projects under his belt, and a keen understanding of tech-trends, managing development teams and road maps into fruition.
Director of Interface Design & Partner
Mackenzie Fotheringham
As an experienced creative director in the marketing and advertising industries, Mackenzie brings together skills in branding, visual communication, graphics development, and graphics design, to build awesome interfaces for users.
Advisor | Product & Brand Engineer
David Ofori-Amoah
With a masters in product and brand engineering from IIT, Forbes 500 brands under his belt, owner of Auper E-motorcycle, David ensures product design fits from inception to scale.
Advisor | Business Strategy
Alexander Fromm Lurie
An extensive background in tech and real-estate, named San Francisco's top 1% real-estate agency, Alexander has a keen eye for business strategy, structure, and operations.
Advisor | Tech & Product Developer
Jonathan Ofori-Amoah
With multiple tech start-ups sold and leading an intentional team of developers for LinkedIn as Director of Products, Jon helps lead innovative product development.
CURRENT REALITY
Humans are the driving force of change. However, the majority of the world is unaware of this, causing increasing global health & wellness issues across culture & society.
RISING CONSCIOUSNESS
Yet there's a booming movement of intentional, purpose-driven individuals & businesses, prioritizing wellness.
ACCESS
Currently, these people are scattered across the web and not easy to find, leaving disjointed experiences, a lack of connection, trust, and focus.
CONNECTION
The pandemic sparked global awareness for connection and independence, with desire for in-person social connections and entrepreneurship rising by <40% since 2020.
QUALITY
People want access to quality connections & resources, wellness Businesses want better ways to reach their target-demo, the story's RIPE for PR.
PROFIT + CONTROL
Existing platforms are not dedicated to wellbeing, driven by profit and control, causing distraction and disconnection.
Problem:
The world needs us.
GLOBAL WELLNESS
The global $5.7T wellness market is booming since Covid-19, expected to double by 2030. With awareness of mental & emotional-health, nutrition, movement practices, & community only rising.
INDUSTRY GROWTH
Yoga, organic foods, meditation, breathwork, coaching, are growing by 10% annually. Social media, dating, online-edu., & fin-tech industries will double by 2030.
QUALITY VS. QUANTITY
Social media & dating platforms haven't changed in a decade, driven by profit, saturated with ads, chat-bots, and censorship - the growing wellness world wants a quality alternative.
TECHNOLOGY
With advances in tech today, we will use AI to create new user experiences that empower user-signup, enhance the UX, and increase connections, and fin-tech to empower users business growth.
TIMING
Dating app, The League, was acquired in 2022 with 120k members for $30M, a $250 per member value. In 2024 Jay Shetty joined Match.com to inspire more mindful relationships.
OPPORTUNITY
VIBEUP is uniquely positioned to take it's experience, existing assets, team, and vision for a solution, to create a wellness focused platform that meets the growing global demand.
Why Now:
Unique Positioning
The Problem: The world needs us.
Humans have become so disconnected from Source, self, community, & nature, that we no longer have the energy needed to heal ourselves. This is caused by current platforms & systems being driven by profit, not wellbeing. Social media, TV & media outlets, dating apps, lack of purpose, drugs & alcohol, porn, poisonous ingredients, materials, chemicals, poor education, food, & financial systems, the list goes on...
Most corporations are driven by profit, not prioritizing people's health - causing increasing global issues:
Global Issue
Illness
Mental Health
Obesity
Alcoholics
Addiction
ADHD
Loneliness
Population
<50% suffer from a chronic illness
<60% struggle with mental health issues
<60% are overweight
<30% suffer from issues with alcohol
<33% have substance abuse disorder
<25% of children have ADHD
<60% of younger people suffer loneliness
Social & dating apps haven't changed in a decade. 30% believe these platforms have a negative impact & the next generation is not adopting them - driven by profit & control, saturated with ads, bots, & censorship - keeping people on their phones, causing disconnection. People want a quality alternative.
Platform
Meta (FB)
TikTok
Tinder
Bumble
Hinge
Members
2.9B
2.5B
1B
1B
80M
55M
25M
Valuation
$1.2T
$1.2B
$50B
$30B
$42B
$2.4B
$1B
Why Now: People are ready.
There is a booming movement of individuals & businesses that are prioritizing wellness. A rising consciousness, a renaissance, a movement.
Currently, these people don't have an online home, and are left scattered across the web & social, not easy to find - leaving disjointed experiences, and a lack of connection, trust, focus, and community. VIBEUP is here to offer a new home for this growing audience.
The global movement in wellness is only going to exponentially grow, expected to double by 2030.
Global Stat
Wellness
Industry
Entrepreneurs
Connection
Yoga
Meditation
Fitness
Nutrition
Community
Teachers
Industry Growth
Population
80% are prioritizing wellness first
$5.7T global market, to double by 2030
Increased by 42% since 2020
50% desire social (intentional) connection
26% (300M) adults practice yoga
17% (136M) adults practice meditation
47% (550M) adults get physical activity
54% care about their diet more today
52% crave intentional community options
<90 teachers + <1m wellness teachers
Social media, dating, online-edu., and fin-tech industries are set to double by 2030
Platform
Calm
Headspace
InsightTimer
BetterMe
MindValley
Gaia
Jay Shetty
The League
Members
100M
80M
26M
150M
12M
800K
50M
120K
Valuation
$2.2B
$3B
$140M
$500M
$150M
$102M
Joined Match.com in 2024
Acquired by Match Group in 2022 for $30M
These platforms only offer one service & there is no community platform focused on wellbeing for these people, businesses, & resources to come together.
The Solution: This is why we're here.
VIBEUP is a platform driven by intentional wellbeing.
Reconnecting Humanity with Source, Self, Community, and Nature.
VIBEUP is the world's first social platform focused on the growing wellness market, so the 100s of millions of people who prioritize wellness, will have a home. Simultaneously, we are building a novel social-platform that will reach younger generations who are aware of the issues caused by current systems and platforms, and with the help of AI, we'll provide an unrivaled + efficient user experience. VIBEUP is uniquely positioned with 10 years experience in tech + wellness + community management, tens of thousands of existing followers, 100s of global strategically aligned renowned partners & brands, the team, and vision, to build it.
Business Model
FREE >
Premium >
What's included >
What's coming >
The platform will be FREE for all Humans, Businesses, & Communities.
$3/mo. to access premium features & increase connections, + we plant a tree each month for each premium, Regenerative Member.
Everything social media, networking, friendship + dating apps offer (for $30+/mo.), plus mindful community, tools, & resources.
Various premium memberships, courses, events, retreats, referrals, and a fin-tech marketplace for users to sell their products & services.
Once we build the platform, we'll build the market of 100k+ people & we already have 10s of 1000s. Once we build the market, we'll grow it & the platform, with courses, events, retreats, a fin-tech marketplace, referrals & more products in our wheelhouse & dozens at our fingertips through aligned strategic partnerships.
Imagine if we combined the features of:
Google's
search-engine + location-based mapping
social media
feeds, messaging, & professional-focus
dating apps
ease connecting people, places, & businesses
airbnb's
ease of location-based search & filters, + reviews
and made it all focused on wellbeing -
a platform designed as a home for wellness.
INTRODUCING
VIBEUP
A reimagined feed, VIBES, with categories & reviews to easily find high-vibe, mindful resources & connections
HOME
Combining social & identity profiles unique to user's Intentions, Interests, Communities, Lifestyle, Skills & more
HUMANS
Promoting 1000s of mindful Businesses wellness services while offering them to the growing community
BUSINESSES
A mindful library of curated quality + user-generated content, featuring people, products, and resources
RESOURCES
Set your Daily VIBE, Intention, and track recommended & custom Daily Practice tools to support your growth
PRACTICE
A novel way to create & share content + connect with mindful members, businesses, & resources
CREATE
Search by member name, community, and location, and filter down from any of the 100s of fields
FILTER
Search by location to find and connect with members, communities, and businesses, where you want to
LOCATION
Easily find and message members on the platform, and create groups to connect multiple people
MESSENGER
EXAMPLE USE CASES
How real users benefit
8 examples from real members that have already said they are looking forward to using the platform >
1
SHARED INTERESTS
She’s traveling for work to Chicago for a month and has just started a wellness routine she intends to keep… she needs to find like-minded women, businesses, and resources that align with her mindful lifestyle while still being social. Now she can.
User - Lucy
2
PRACTICES
Michael has an awareness to wellbeing practices, but wants to grow. VIBEUP offers FREE Resources & Daily Practice tools to support individuals no matter where they are on their journey. Set & track Daily Practices on a social platform that supports your growth.
User - Michael
3
DATING
James is single and looking for an intentional relationship. Now he can filter interests and demographics, search by location, and connect with those mutually interested in cultivating a mindful relationship. He's excited to use the platform while single, and while he's not.
User - James
4
NETWORKING
Christy is starting a new wellness event company in multiple cities around the U.S. Now she can network by filtering for specific interests and skills, by location, to find service providers, suppliers, teachers and talent to fill her roster. And then she can promote it.
User - Christy
5
COMMUNITY
Maria has an existing database of 1000s of people who have joined her events, retreats, coaching and online programs. She wants a way to centralize her community so they can connect while separated, while offering more value. Resulting in Maria excited to invite her 1000s of members to the platform.
Partner - Align&Allow
6
MINDFULPRENEUR
Sarah is launching her new fitness coaching business and needs new clients online, locally, and as she travels. She can attract new clients by listing her business on the platform, search for and connect with individuals both online and location-based with shared interests, and by posting in the Service Providers Feed.
Business - Fitness Coach
7
BUSINESSES
There's a new resort in Costa Rica launching retreats. Now they can promote their venue to the target demographic to attract both retreat goers and retreat leaders to host retreats.
Business - Resort & Retreats
8
PROPERTIES
A new high-rise residential property is opening and looking to attract their target, lifestyle-focused demographic, as well as build out a wellness program with classes and events. They can promote their property to the member base and source teachers and event providers to build their program.
Business - Residential Community
The possibilities are endless...
2012
VIBEUP was born organically in Chicago, by a group of 100s of mindful citizens coming together to practice wellbeing.
2015
The movement evolved into a wellness festival, bringing 100s of 1000s together, featuring global leaders and sponsors.
2016-2019
The company expanded into community management and software for dozens of luxury, multi-family, high-rise properties.
2020
The pandemic closed festivals, and the residential division merged with a national leader, allowing us to effect 100s of properties while identifying the growing demand for wellness.
2021-2023
Despite clarity, the online space was saturated, and the founder grew through a deep, international, 3-year holistic healing process while exploring mindful communities around the world.
TODAY
Advances in tech + global connection + interest in wellness + our network + vision, puts VIBEUP in a unique position to offer a solution.
History:
How we got here.
Positioning
The global wellness movement is exponentially growing, yet there is no online home for it to grow from
Social & dating apps are outdated. The movement + next generation wants a healthy, intentional alternative
People are looking for mindful connections and trusted wellness resources locally, online, and when they travel
Businesses are looking for new ways to connect with their target audience and grow their businesses
The story is RIPE now for PR with media outlets already covering wellness topics daily
VIBEUP is in a unique position to be first to market with a wellness focused platform, and reach 100s of 1000s
Investment
We are raising $500k for tech, marketing, and ops
Valuation of $7.4M is based on existing assets, brand historics, and an in-depth industry + market analysis
$260k already raised, $500k to close by end of Q1 2025
5 $100k blocks at 1.35% equity each or 6.76% total
ROI in 5yrs is 7X, based on a 10X multiplier on EBITDA
Get in early on the world's first social wellness platform, positioned to effect millions
Existing Assets
Assets
Details of the $7.4 Million Valuation
Groundwork Finalized
MVP platform built, with over 2000 hours at $80 per hour ($160k) and over $110,000 already invested into design and development
Existing Community
10,000 person opt-in subscriber list + 30,000 social followers + 5,000 personal contacts of our target demographic
Partnerships
100s of aligned influencers, teachers, experts, coaches, and communities with over 10 million followers ready to partner on events and courses
Sponsors
Dozens of global wellness sponsors who have already invested over $500k in the brand and are ready for global reach
Historics
$1.2M generated from 2015-2021 as a festival and community management company. This entity dissolved in 2021 to prepare for the online model
Team
An experienced executive suite, technology partner, and key board members from leading + aligned global brands
Market
In 5 years, capturing just 0.25% of the wellness market equals <$12M in revenue
Projections
Achieving our projections equals <$5M EBITDA in year 5
5 Year Growth Road Map
Revenue
2025
2026
2027
2028
2029
Members
160k
225k
318k
450k
635k
Revenue
$552K
$4.8M
$7.8M
$9.1M
$10.4M
Net Profit
$1.9M
$3.3M
$3.6M
$5M
Premium
$150k
$884k
$2M
$2.8M
$4.1M
Referrals
$36k
$284k
$624k
$882k
$1.24M
Courses
$84k
$239k
$338k
$477k
$673k
Sponsors
$360k
$360k
$480k
$480k
Events
$310k
$460k
$540k
$540k
Ads
$86k
$225k
$318k
$449k
Fin-Tech
$389k
$1.01M
$1.4M
$2.02M
B2B
$601k
$1.55M
Growth Strategy
1. MVP launch across 3 phases: 10K members
-
Beta: up to 100 friends & Family beta testers
-
Pre-launch: up to 1000 personal contacts
-
MVP Launch: 10,000+ members by activating our existing email database of 10k subscribers, 30k social media followers, and 5k personal contacts
2. Stage 2 Launch: 100K members
-
App Stores: Once the app is developed we will launch in app-stores, increasing SEO + exposure
-
Strategic Partnerships will be activated with multiple partners millions of followers
-
Digital-evergreen-video ads will reach the curious target demo as we enhance our CAC
-
PR will be huge as the story is fresh and media outlets are increasingly covering wellness topics daily
3. Fin-Tech Launch: 1M members
-
Once our financial tech is developed members can sell their products & services, we will use our existing database, marketing analytics, and PR to drive rapid international growth to the platform
Team
Existing leadership team in management, business development, technology, and design, equip to create, launch, and grow
A seasoned tech-team that's development for multiple established & start-up projects, including W.H.O., World Wildlife Foundation, & more, resulting in 7-9 digital funding rounds & exits
Track record of relative experience taking start-ups to million-dollar tech & wellness companies, & acquisitions
A diversified & seasoned board stretching multiple disciplines & industries, ready to support growth
The Business Plan
NOVEMBER 2024
CEO & Founder
Luke Jensen
Luke is a 25 year entrepreneur across multiple industries. Having launched numerous tech and wellness startups into 7-digit companies, consulting growth strategies for multiple 7 to 11-digit tech and real-estate projects, establishing partnerships with Live Nation, Leo Burnett, Whole Foods, lululemon, Navy Pier, and multiple international residential developers, and now on the other side of a deep healing journey, the vision is clear....
Luke leads visions into growth, sparks connections into co-creations, and is uniquely positioned to bring VIBEUP into the world, for the world.
Growth Agent & Partner
Nicholas Courchesne
Nicholas has 20 years experience funding and growing start-ups into international, multi-million dollar successes. From raising millions for health-industry products and growing them into dozens of countries, to growing tech companies into national leaders worth 9-digits, to real-estate developments in global destinations raising 8-digits to realize their visions...
Using skills with strategic partnerships, business development, and growth strategies, Nicholas has a unique gift to help establish positioning in his projects that enable growth strategies to become reality.
Head of Technology
In-House + 3rd Party
With our board, we've hired a 3rd party team to efficiently execute the vision + 2 in-house tech-leads to manage the product internally.
We have narrowed 100 of the top-rated technology development firms down to 10, and after 5+ interview-rounds with each, have landed on our partnership with Goji Labs. With a well-versed background in fin-tech, ed-tech, social media, dating apps, and AI development earning dozens of international awards, and proven a proven track-record for global brands such as Adidas, IKEA, Domino's, as well as start-ups resulting in funding rounds at 9-digit valuations, we're in trusted hands.
We will stagger our development approach to spend less capital upfront and release an app that begins growing the database while receiving customer feedback to evolve it's success from there.
Director of Interface Design & Partner
Mackenzie Fotheringham
As an experienced creative director in the marketing and advertising industries, Mackenzie brings together skills in branding, visual communication, graphics development, and graphics design, to build awesome interfaces for users.
