MVP ALIVE 🎉
VIBEUP

Launch OS

July 3, MVP Alive  ·  July 10, Promo Ready

5 Bricks, 2-3 weeks. Build an MVP every one of us is genuinely proud to share with friends. That's the bar. Nothing less. It will take: Effort. Delegation. Communication. Team work.

Stage 1 · MVP North Star

"Discover Wellness."

Onboarding + Home + Profiles + Library + Mira + Discovery — one unified experience for people to discover wellness.

2 Main UX Features
Mira
+
Discovery
|
Target WAU
1000+
Phase 1 · First 4 Bricks
V1 Day 1 · June 26
Polished V2 · July 3
Brick 1Mira Content Library
🟢 Andreas
1/3
Brick 2Discovery 2.0
🟢 Andreas🔵 George🟣 Ivan
0/4
Brick 3Mira Layered Intelligence
🟢 Andreas🔵 George
1/4
Brick 4Memberships
🔵 George🟢 Andreas🟣 Ivan
0/4
Brick 4.5UX Polish
🟣 Ivan
1/4
Definition of Ready
Testing Ready
June 26
MVP V1 — active team testing
Promo Ready
July 3
MVP V2 — share with friends

How do we get this ready for testing June 26, and promotions July 3?

Target: 500 new users → we deem it ready when we each genuinely feel proud inviting friends & family to download VIBEUP.

Luke· Growth Strategy🔴Erin· Partnerships

Achieving this unlocks MAU/WAU metrics proof for $5M SPV capital.

Phase 2 — Beta App · Brick 5

Business Listings + Communities — giving businesses a home and users a world to explore.

V1 Day 1 · July 3
Polished V2 · July 10
Brick 5aBusiness Listings
🟢 Andreas🔵 George🟣 Ivan
0/2
Brick 5bCommunities
🟢 Andreas🔵 George🟣 Ivan
0/3
Brick 5cIntegration
🟢 Andreas🔵 George🟣 Ivan
0/3
Definition of Ready
Beta
July 3
Businesses can create all listings
Full Beta
July 10
Communities can onboard + share profile

Onboard 40+ business partners, promote to existing 40k subs & 100s of businesses & communities.

Target: 1,000+ WAU → demonstrates platform vision & strategic partners readiness.

Luke· Growth Strategy🔴Erin· Partnerships

Proves the thesis for the global infrastructure layer.

The Foundation
Phase 1:Offers people to "Discover Wellness"
Phase 2:Allows compounding user growth
Phase 3:Increase users + improve UX to create →

"The World's First Intentional Living Network"

We now have the full platform alive — every piece of the ecosystem built and breathing.

✓ Onboarding✓ Home✓ Profiles✓ Library✓ Mira✓ Discovery✓ Practices✓ Messaging✓ Communities✓ Memberships
2 TOOLS THAT DRIVE EVERYTHING
Mira
+
Discovery

Mira + Discovery aren't just features — they are the engine for intentional living. They power onboarding, fuel discovery, drive retention, deepen practices and create the connections that make VIBEUP irreplaceable.

Now we're ready for Stage 2: SCALE.

What's Ahead
Stage 2 · Scale Ready
July–August · 10k+ WAU users
• Add Feature + Social Impact Voting
• Add Community-sold Memberships
• Refine bugs, UX + engagement loops
• Improve onboarding
• Start ads testing & PR / podcasts
• Refine CAC & membership strategies
• Activate
– Strategic Partners
– Online & IRL Events
– Ads & Sponsors
– Corporate wellness
Stage 3 · Infrastructure
September–December · 100k+ users
Continue the Stage 2 +
• Expand dev & marketing teams
• Large video ad & PR campaigns
• Release e-commerce marketplace
– Businesses sell their listings
– Users find & buy offerings
• Scale-ready product preparation
• Infrastructure layer vision clear
How We Work
Principles
Build with pride. Own your work.
Lead and drive your tasks.
Communicate in WhatsApp group proactively.
Solve problems together.
Progress every day.
Small improvements compound.
Team Rhythm
Tue & Fri 9:00–9:45 AM
Progress Review · Blockers · Priorities
Daily: WhatsApp team group — progress, bugs, screenshots, wins.
Momentum comes from communication.
Dev Ops — Ongoing
Every improvement increases engagement:
Bug FixesFeature ImprovementsNotification SystemsEngagement Metrics
Can George's QA guy start helping this week?
Team Roles
LukeCEO
Vision, strategy, product direction, partnerships & capital.
🟢
AndreasDesign & Frontend
UI/UX, frontend architecture, visual identity, product feel & digital marketing.
🔵
GeorgeBackend Lead
Infrastructure, APIs, performance, payments & data integrity.
🟣
IvanFull Stack
Mobile, cross-platform features, UX polish & bug fixes.
🔴
ErinPartnerships
Business onboarding, community activation, partner outreach & brand strategy.

Let's make VIBEUP
something we're proud to share ❤️‍🔥