Supporting Materials · Appendix AA
Operating Plan & Milestones
Quarterly milestone roadmap for Q1 2026 – 2027 across Product, Go-to-Market, Operations, and Hiring. Each milestone links to the budget category, owner, and due date. Reconciles to the Financial Model and Use of Funds.
30
Total milestones
10
Complete
6
Active (Q3 2026)
14
Planned
Q1 2027
Revenue Day 1
Q4 2028
Scale Round trigger
$97K (38%)
Product & Engineering
$61K (24%)
Growth & Marketing
$51K (20%)
Team & Operations
$33K (13%)
LOI Pipeline Conversion
$13K (5%)
Reserve & Working Capital
| Quarter | Track | Milestone | Owner | Due Date | Budget Line | Budget | Status |
|---|---|---|---|---|---|---|---|
| Q1 2026 | Product | iOS live on App Store VIBEUP iOS app approved and available on Apple App Store. Core flows: onboarding, identity profile, discovery, Mira AI, Daily Practices. | CPO (Jon O.) + Dir. of Technology (Andreas D.) | Mar 2026 | Product & Engineering | $35K | Complete |
| Q1 2026 | Product | Mira AI early access — internal beta Mira AI guide live for internal team and first cohort of beta testers. Prompt tuning, safety review, output quality validation. | CPO (Jon O.) + Backend Dev (George G.) | Mar 2026 | Product & Engineering | $20K | Complete |
| Q1 2026 | Go-to-Market | Beta launch with dozens of users Invite-only beta testing with initial cohort. Structured feedback loops, NPS surveys, onboarding friction mapping. | CEO (Luke J.) + Partnerships Dir. (Erin S.) | Mar 2026 | Growth & Marketing | $5K | Complete |
| Q1 2026 | Operations | $100K bridge loan received Bridge financing secured. Funds Q1 operations through approximately April 2026 while Bridge Round closes. | CEO (Luke J.) + Acephalt | Jan 2026 | Reserve & Working Capital | $100K (bridge) | Complete |
| Q1 2026 | Hiring | Core team fully contracted All 7 current team members on active agreements: CEO, CLO, CPO, Dir. of Technology, UI/UX Designer, Backend Dev, Partnerships Dir., Financial Advisor. | CEO (Luke J.) | Mar 2026 | Team & Operations | $37.5K/mo | Complete |
| Q2 2026 | Product | Android soft launch + Google Play live Android app approved and live on Google Play Store (August 2026). Feature parity with iOS for core flows. | Dir. of Technology (Andreas D.) + Backend Dev (George G.) | Aug 2026 | Product & Engineering | $40K | Complete |
| Q2 2026 | Product | Business profile onboarding — beta Verified business profiles live: studio/practitioner listing, booking widget, event calendar, LOI conversion flow. | CPO (Jon O.) + Partnerships Dir. (Erin S.) | May 2026 | LOI Pipeline Conversion | $25K | Complete |
| Q2 2026 | Product | Community layer live — group + practice rooms Community groups, accountability circles, and practice rooms launch. Invite flows, community moderation tools, creator community dashboard. | CPO (Jon O.) + UI/UX Designer (Mike D.) | May 2026 | Product & Engineering | $30K | Complete |
| Q2 2026 | Go-to-Market | Beta scales to hundreds (April) → thousands (May) April: open beta to hundreds via ambassador referrals and LOI partner co-promotion. May: thousands of users, businesses, and communities testing. | CEO (Luke J.) + Partnerships Dir. (Erin S.) | May 2026 | Growth & Marketing | $20K | Complete |
| Q2 2026 | Go-to-Market | 100+ LOIs converted to paying business profiles First paying business cohort onboarded. Minimum 100 paying business profiles at $49–$299/mo. Dedicated onboarding and success calls. | Partnerships Dir. (Erin S.) + CEO | Jun 2026 | LOI Pipeline Conversion | $30K | Complete |
| Q2 2026 | Operations | Pre-Seed C close — $245K target Pre-Seed C ($245K equity at $7.4M post-money) closed. Capital deployed per Use of Funds plan. 3.31% equity dilution. | CEO (Luke J.) + CLO (Pat V.) | Q3 2026 | Reserve & Working Capital | $245K raise | Active |
| Q3 2026 | Product | Marketplace layer v1 — booking & transactions Full booking, payment, and transaction layer live. GMV tracking, 10% platform fee on marketplace transactions. Stripe marketplace integration. | CPO (Jon O.) + Dir. of Technology (Andreas D.) | Sep 2026 | Product & Engineering | $45K | Active |
| Q3 2026 | Product | Mira AI full rollout + personalization layer Mira AI expanded to full user base. Personalized daily practice recommendations, journaling prompts, and wellness goal tracking live. | CPO (Jon O.) + Backend Dev (George G.) | Sep 2026 | Product & Engineering | $30K | Active |
| Q3 2026 | Go-to-Market | Beta scales to hundreds of active members Beta with hundreds of active members by end of Q3. CAC tracking confirms ambassador model delivering $18–28 blended CAC vs. $85+ industry average. | CEO (Luke J.) + VP Sales | Sep 2026 | Growth & Marketing | $40K | Active |
| Q3 2026 | Operations | COO / Operations Manager onboarded Head of Operations hired. Oversees team coordination, HR, vendor management, and process implementation. | CEO (Luke J.) | Jul 2026 | Team & Operations | $120K/yr | Active |
| Q3 2026 | Hiring | Full Stack Developer #1 + QA Engineer hired Two additional engineering hires: Full Stack Developer ($8K/mo) and QA/Test Automation Engineer ($7K/mo). Platform scaling and release stability. | Dir. of Technology (Andreas D.) | Jul 2026 | Product & Engineering | $180K/yr combined | Active |
| Q4 2026 | Product | Corporate wellness B2B product launch Enterprise team dashboard, group practice rooms, corporate analytics, and wellness program management tools live for B2B clients. | CPO (Jon O.) + VP Sales | Oct 2026 | Product & Engineering | $35K | Planned |
| Q4 2026 | Product | Web platform v1 (responsive desktop) Full web app launch enabling desktop access, business dashboard, and creator management tools beyond mobile-first experience. | CPO (Jon O.) + UI/UX Designer (Mike D.) | Nov 2026 | Product & Engineering | $25K | Planned |
| Q4 2026 | Go-to-Market | 1K–5K active members — Scale Round preparation 1K–5K active members achieved. Scale Round materials prepared. Institutional investor outreach begins. Target: $3M–$8M Scale Round Q4 2028. | CEO (Luke J.) + CLO (Pat V.) | Dec 2026 | Reserve & Working Capital | $15K (legal prep) | Planned |
| Q4 2026 | Operations | SOC 2 Type II audit initiated Formal SOC 2 Type II audit process launched. Security posture formalized. Required for enterprise wellness B2B contracts. | Dir. of Technology (Andreas D.) + CLO (Pat V.) | Nov 2026 | Reserve & Working Capital | $20K | Planned |
| Q4 2026 | Hiring | Full Stack Developer #2 hired Second additional Full Stack Developer hired. Engineering team reaches 5 for international expansion and marketplace scaling. | Dir. of Technology (Andreas D.) | Oct 2026 | Product & Engineering | $96K/yr | Planned |
| Q4 2026 | Hiring | HR / People Operations hired HR & People Ops role filled to manage recruitment, onboarding, culture, and benefits as headcount reaches 15. | COO | Nov 2026 | Team & Operations | $84K/yr | Planned |
| Q1 2027 | Go-to-Market | Revenue Day 1 + Public GTM launch All revenue streams open: subscriptions, premium practices, business profiles, and booking fees. Full ambassador creator network activated. Press release and social launch. | CEO (Luke J.) + Marketing Dir. | Q1 2027 | Growth & Marketing | $35K | Planned |
| Q1 2027 | Operations | Scale Round prep — $3M–$8M target Scale Round preparation triggered by PMF signals (5K+ members, proven unit economics, LOI conversion). Convertible obligations repaid at close. Institutional investors, angels, and Pre-Seed C investors offered participation rights. | CEO (Luke J.) + CLO (Pat V.) | Q1 2027 | — (Scale Round) | $3M–$8M target | Planned |
| Q1 2027 | Hiring | VP Sales + Marketing Director onboarded (Scale Round) VP Sales (North America focus: enterprise B2B, corporate wellness, creator monetization) and Marketing Director (brand, demand gen, PR, content) hired post-Scale Round close. | CEO (Luke J.) | Q1 2027 | Team & Operations | $228K/yr combined | Planned |
| Q1 2027 | Operations | Revenue launch — Q1 2027 start Revenue begins Q1 2027 per the Acephalt valuation report. MRR ramps through 2027 reaching ~$66K/mo by Dec 2027. FCF: $147K (2027 full year). | Acephalt + CEO | Q1 2027 | — (revenue milestone) | Revenue start | Planned |
| 2027 | Product | International expansion — UK, AUS, EU markets Platform localization, regional compliance (GDPR), local payment methods, and regional creator/partner pipelines activated. | CPO (Jon O.) + VP Sales | Q2 2027 | — (Scale Round funded) | — | Planned |
| 2027 | Go-to-Market | 5K–88K active members — growth per valuation report 5K members by Q4 2027, scaling to 88K by Q4 2028 per the Acephalt valuation report. Revenue: $552K (2027) → $4.88M (2028). | CEO (Luke J.) | Q4 2027 | — (growth milestone) | Per valuation report | Planned |
| 2027 | Product | Fintech layer — VIBEUP Wallet / Payments Integrated payments wallet, direct creator tipping, subscription gifting, and peer-to-peer wellness transaction layer. | CPO (Jon O.) + Dir. of Technology | Q4 2027 | — (Scale Round funded) | — | Planned |
| 2027 | Operations | Team reaches 13 FTE Per Financial Model hiring plan: 13 full-time employees by EOY 2027 across Engineering (×4), Sales (×2), Marketing (×1), Ops (×2), Product (×2), Legal (×1), Finance (×1). | COO + CEO | Q4 2027 | — (Scale Round funded) | $1.5M/yr OpEx | Planned |
Confidential · September 10, 2026 · VIBEUP INC. · All milestones are forward-looking targets as of the date above. Subject to change based on capital deployment, product velocity, and market conditions. For accredited investors only.