VIBEUP
VIBEUPTeam & Organization
Data Room

Supporting Materials

Team & Organization

Core leadership team, organizational structure, and 2026–2027 hiring roadmap aligned with the financial model and growth milestones.

Full Organizational Structure — All Team Members (Current & Future)

Luke Jensen
Founder & CVO
Nicholas Courchesne
Founder + CAO
Andreas Demou
Founder + CPO
Mike Demou
Creative Director
George Georgiou
Backend Lead
Full Stack Dev (Q2 '27)
Future hire
QA Engineer (Q2 '27)
Future hire
Full Stack Dev (Q3 '27)
Future hire
Erin Schirack
Co-Founder & Partnerships
VP Sales (Q1 '27)
Future hire
Marketing Dir (Q1 '27)
Future hire
COO/Ops (Q1 '27)
Future hire
HR/People (Q2 '27)
Future hire
QINVST
Financial Strategy & Board
Jonathan Ofori-Amoah
Product Advisor
Pat Veilleux
General Counsel

Department Breakdown — Current & Future

Engineering (Q3 '26: 1 → Q2 '27: 3)

George Georgiou — Backend Lead
Full Stack Dev (1 FTE) — Q2 2027
Full Stack Dev (2 FTE total) — Q3 2027
QA & Automation Eng (1 FTE) — Q2 2027

Product & Design (Q3 '26: 2)

Andreas Demou — Founder + CPO
Mike Demou — Creative Director
Product Manager (1 FTE) — Q2 2027

Sales & Partnerships (Q3 '26: 1 → Q1 '27: 3)

Erin Schirack — Co-Founder & Partnerships
VP Sales (1 FTE) — Q1 2027
Additional Sales Dev (1 FTE) — Q2 2027

Operations & Finance (Q3 '26: 1 → Q2 '27: 3)

QINVST — Financial Strategy & Board
Operations Manager / COO (1 FTE) — Q1 2027
HR / People Ops (1 FTE) — Q2 2027

Marketing (Q3 '26: 0 → Q1 '27: 1)

Marketing Director (1 FTE) — Q1 2027

Advisors

Jonathan Ofori-Amoah — Product Advisor
Pat Veilleux — Advisor & General Counsel

Headcount Summary: Q3 2026 = 7 FTE + 2 advisors | Q1 2027 = 10 FTE (post-Scale Round) | Q2 2027 = 13 FTE | Q3 2027 = 14 FTE. By end of 2027, team spans 6 departments with specialized roles in engineering, product, sales, marketing, and operations.

Full Team — Leadership & Core Members

Luke Jensen

Luke Jensen

Founder & CVO

Founder and strategic visionary with 27 years of entrepreneurial experience across technology, wellness, and residential community development. Through Creovisio, has advised 100+ organizations including billion-dollar tech companies, generated $20M+, and built a track record of translating vision into execution. Leads all strategic direction, product development, and investor relationships.

26.55% equity

Nicholas Courchesne

Nicholas Courchesne

Founder + CAO (Activation)

20+ years experience activating strategy and partnerships aligned for growth across technology, wellness, and consumer platforms. Over $1B in revenue generated. Co-leads strategic direction, partnerships, and go-to-market activation alongside Luke.

26.55% equity

Andreas Demou

Andreas Demou

Founder + CPO

Product & Design

Frontend architect and creative visionary. Leads all product design and creative direction for the VIBEUP platform.

15% equity

Mike Demou

Mike Demou

Co-Founder & Creative Director

Product & Design

Brand identity, content strategy, and creative direction across all customer-facing assets.

7.5% equity

George Georgiou

George Georgiou

Co-Founder, Backend Lead

Engineering

15+ years iOS/Android and full-stack. Backend infrastructure, API architecture, and scalability.

5% equity

Erin Schirack

Erin Schirack

Co-Founder & Partnerships

Sales & Partnerships

Manages 500K+ signed LOI reach and 100+ ambassador network. Drives creator partnerships and corporate wellness initiatives.

5% equity

QINVST

QINVST

Financial Strategy & Board

Operations

San Francisco & Toronto. Multi-entrepreneur team with unicorn fintech experience. Leads capital strategy and financial operations.

1% equity

Founding Advisors

Jonathan Ofori-Amoah

Jonathan Ofori-Amoah

Product Advisor

Product & Design

10+ years building products from 0→1 at LinkedIn and Microsoft. Deep expertise in consumer platforms, network effects, identity systems, and product-market fit. Advises on product vision and engineering roadmap.

3% equity

Pat Veilleux

Pat Veilleux

Advisor & General Counsel

Legal & Governance

Commercial and technology lawyer with 16+ years of corporate legal and governance experience. Former Shopify leadership during critical growth phases. Advises on fundraising structure, regulatory compliance, and IP protection strategy.

Advisor equity

2026–2027 Hiring Plan — Open Roles

RoleDepartmentHeadcountTimeline
VP SalesSales1 FTEQ1 2027
Marketing DirectorMarketing1 FTEQ1 2027
Operations Manager / COOOperations1 FTEQ1 2027
Full Stack DeveloperEngineering2 FTEQ2-Q3 2027
QA & Test Automation EngineerEngineering1 FTEQ2 2027

2026–2027 Roadmap: Current team of 7 + 2 advisors (Q3 2026) scales to 10 by Q1 2027 (post-Scale Round). VP Sales, Marketing Director, and Operations Manager hired Q1 2027 as key Scale Round hires. Engineering team grows from 1 to 3 by Q2 2027.

Confidential · September 2026 · For accredited investors only · Team structure and headcount aligned with Financial Model