Supporting Materials
Core leadership team, organizational structure, and 2026–2027 hiring roadmap aligned with the financial model and growth milestones.
Full Organizational Structure — All Team Members (Current & Future)
Headcount Summary: Q3 2026 = 7 FTE + 2 advisors | Q1 2027 = 10 FTE (post-Scale Round) | Q2 2027 = 13 FTE | Q3 2027 = 14 FTE. By end of 2027, team spans 6 departments with specialized roles in engineering, product, sales, marketing, and operations.
Full Team — Leadership & Core Members

Founder & CVO
Founder and strategic visionary with 27 years of entrepreneurial experience across technology, wellness, and residential community development. Through Creovisio, has advised 100+ organizations including billion-dollar tech companies, generated $20M+, and built a track record of translating vision into execution. Leads all strategic direction, product development, and investor relationships.
26.55% equity

Founder + CAO (Activation)
20+ years experience activating strategy and partnerships aligned for growth across technology, wellness, and consumer platforms. Over $1B in revenue generated. Co-leads strategic direction, partnerships, and go-to-market activation alongside Luke.
26.55% equity

Founder + CPO
Product & Design
Frontend architect and creative visionary. Leads all product design and creative direction for the VIBEUP platform.
15% equity

Co-Founder & Creative Director
Product & Design
Brand identity, content strategy, and creative direction across all customer-facing assets.
7.5% equity

Co-Founder, Backend Lead
Engineering
15+ years iOS/Android and full-stack. Backend infrastructure, API architecture, and scalability.
5% equity

Co-Founder & Partnerships
Sales & Partnerships
Manages 500K+ signed LOI reach and 100+ ambassador network. Drives creator partnerships and corporate wellness initiatives.
5% equity

Financial Strategy & Board
Operations
San Francisco & Toronto. Multi-entrepreneur team with unicorn fintech experience. Leads capital strategy and financial operations.
1% equity
Founding Advisors

Product Advisor
Product & Design
10+ years building products from 0→1 at LinkedIn and Microsoft. Deep expertise in consumer platforms, network effects, identity systems, and product-market fit. Advises on product vision and engineering roadmap.
3% equity

Advisor & General Counsel
Legal & Governance
Commercial and technology lawyer with 16+ years of corporate legal and governance experience. Former Shopify leadership during critical growth phases. Advises on fundraising structure, regulatory compliance, and IP protection strategy.
Advisor equity
2026–2027 Hiring Plan — Open Roles
| Role | Department | Headcount | Timeline |
|---|---|---|---|
| VP Sales | Sales | 1 FTE | Q1 2027 |
| Marketing Director | Marketing | 1 FTE | Q1 2027 |
| Operations Manager / COO | Operations | 1 FTE | Q1 2027 |
| Full Stack Developer | Engineering | 2 FTE | Q2-Q3 2027 |
| QA & Test Automation Engineer | Engineering | 1 FTE | Q2 2027 |
2026–2027 Roadmap: Current team of 7 + 2 advisors (Q3 2026) scales to 10 by Q1 2027 (post-Scale Round). VP Sales, Marketing Director, and Operations Manager hired Q1 2027 as key Scale Round hires. Engineering team grows from 1 to 3 by Q2 2027.
Confidential · September 2026 · For accredited investors only · Team structure and headcount aligned with Financial Model