00 — Who We Serve

Built for Conscious Creators first. Scaled across 4 personas.

VIBEUP's initial wedge is the Conscious Creator — wellness practitioners, coaches, and creators who have audiences but no trusted home. In parallel, we enable Wellness Businesses. Together, they organically unlock the remaining two personas: Intentional Professionals and Seekers.

$6.3T
Global wellness economy
50M+
Wellness creators globally
4.5M+
Wellness businesses
60%+
Adults feel disconnected (Cigna 2024)
38%
Trust in social media — all-time low (Edelman 2024)
🎯

Conscious Creator

Initial Wedge — Launch Target

Priority 1 of 4

Wellness-focused content creator, practitioner, or influencer. Has an audience but lacks a trusted platform to build real community and monetize with integrity.

Pain Points We Solve

No trusted platform built for wellness creators
Monetization tools misaligned with values
Fragmented community spread across 5+ apps
Discovery unreliable on mainstream platforms

What VIBEUP Gives Them

Trusted community tools
Authentic discovery
Values-aligned monetization

Market Evidence

50M+ wellness content creators globally (Influencer Marketing Hub, 2024)

GTM Role

Seed the flywheel — creators bring high-intent audiences day one

GTM Strategy: Build for Creator + Business, Enable All

1
Start with Conscious Creators

Trusted advocates and mission-aligned ambassadors who bring high-intent audiences. 100+ signed creator partners and 40K+ organic subscribers already seeded.

2
In Parallel: Enable Wellness Businesses

Creators need studios, practitioners, and aligned services to recommend — business owners get verified profiles reaching high-intent users. 1,000+ LOI pipeline.

3
Naturally: Serve Professionals & Seekers

By solving Creator community + Business discovery, we've built the infrastructure — AI guidance, accountability, vetted discovery, peer connection — that Professionals and Seekers need.

Investor Presentation · Confidential · 2026