VIBEUP CREATE — Projects. Vision, made real.

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VIBEUP

2015 — Present

WE ARE THE FOUNDERS

A world's first social wellness platform, focused on intentional living, human optimization, wellbeing, community elevation.

Contribution

2015–2022: Over 100,000 festival attendees, 100+ high-rise residential luxury communities, and over $500k from global sponsors, including Lululemon, Reebok, and Whole Foods.
2024 — Today: Co-created the business development roadmap and growth architecture from the ground up.
Led corporate structuring, organizational design, and investment strategy — building infrastructure that would scale.
Laid the foundational blueprint for the platform's global mission, supporting the co-founders in deepening their own personal clarity.

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02 / 23

Auper

2023 — Present

Strategic Advisor

An innovative technology platform redefining how businesses and individuals access and deploy artificial intelligence — building tools that amplify human potential rather than replace it.

Contribution

Strategic advisory across product positioning, growth architecture, and investor relations.
Helped shape the foundational narrative for investor conversations and market positioning.
Advised on organizational structure and go-to-market strategy for early-stage scaling.

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03 / 23

WeGo

2022 — 2024

Strategist

A regenerative real-estate model redefining development with an interconnected, regenerative lifestyle approach at its core — where the land, the community, and the people building it all matter.

Contribution

Led branding, core messaging, and all creative support — shaping a vision language that resonated with mission-driven investors.
$500k fundraising, pitch development, website, and financial modeling.
Team management, project management, and implementation across a complex multi-stakeholder build.

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04 / 23

The NYX Bali

2021 — 2023

Technology, Marketing

A co-work, co-create, co-live community space located in the heart of northern Ubud, Bali — where people come not just to stay, but to become something more.

Contribution

No website existed previously — built the entire digital foundation and online identity.
Organized core messaging, media, and layout to reflect the community's transformational spirit.
Optimized SEO, mobile, and web forms — making the space discoverable to the people it was meant for.

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05 / 23

Hotelito de Playa

2021 — 2023

Strategy, Tech, Marketing

A boutique hotel in the paradise beach town of La Punta, Puerto Escondido, Oaxaca, Mexico — a project where starting from zero became an opportunity to build something truly original.

Contribution

No website existed previously for the business — created the entire digital presence from scratch.
Created core messaging, media, and layout that authentically captured the property's spirit.
Optimized SEO and created guest guides that turned visitors into advocates.

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06 / 23

Lifestyle

2022

Strategy, Business Development, Tech, Marketing

Elevated Living's new lifestyle brand connecting residents from 250+ high-rise properties with their local community — turning buildings into neighborhoods and neighbors into communities.

Contribution

Produced the business and event template that became the operational foundation.
Created the property launch template used across future openings.
Launched in Chicago in Spring 2022, resulting in $10k+ monthly revenue within the first quarter.

07 / 23

Thrive Leaders

2022

Strategy, Business Development, Tech, Marketing

Helping purpose-driven businesses and coaches multiply their growth with a personally guided, 90-day program and proprietary systems — a company built on the same principles it teaches.

Contribution

Designed the business model and launch campaign from the ground up.
Launched the business to over $40k in revenue in the first phase.
Generated over $150k for the first 4 clients — proof that the model works when the methodology is lived, not just taught.

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Imagery for Enedym is not available in the migrated assets. The project record and contribution are preserved.

08 / 23

Enedym

2021 — 2022

Strategy, Marketing

A game-changing electric motor technology company changing the way the world moves, together — a project at the frontier of clean energy and global infrastructure.

Contribution

Core messaging development for investor decks, website, and sales marketing materials.
Growth planning connecting sales and marketing efforts across multi-year planning efforts.
Resulted in 8-digit fundraising and global partnerships — capital raised in alignment with the mission.

09 / 23

Casa de Olas

2021 — 2022

Strategy, Technology, Marketing

The House of Waves — a boutique hotel on the beach in La Punta, Puerto Escondido, Oaxaca, Mexico. A space that holds its guests with the same intention the ocean holds the shore.

Contribution

Built a mobile app for all guest and property services — bringing the boutique experience into the digital age.
Group retreats program developed and built out, creating a new revenue vertical.
Event and general marketing infrastructure development that gave the property a lasting digital presence.

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10 / 23

Elevated Living

2020 — 2022

Strategy, Business Development, Marketing

A technology company providing game-changing software and services for 250+ luxury, multi-family high-rise properties — and a partner-merger that tested what great leadership looks like under pressure.

Contribution

Strategic growth leadership through a transformative partner merger.
Partner merger generating $100k+ in revenue in one year.
New product divisions launched in 2022 — expanding the company's market reach and recurring revenue base.

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Wood Partners

2018 — 2021

Strategy, Business Development, Tech, Marketing

A real estate development and property management company overseeing 300+ properties nationwide — where resident experience and community-building became the differentiator in a competitive market.

Contribution

Launched Wood Partners' first two properties in Chicago, creating the resident engagement template.
Managed resident engagement initiatives, events, and digital marketing across a growing portfolio.
Resulted in the fastest lease-up in company history — community-first strategy proving its commercial value.

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12 / 23

HiiTide

2019

Strategy, Business Development, Marketing

An e-learning book club platform designed to optimize learning, connection, and community — a product built on the belief that growth is better shared.

Contribution

Refined the growth strategy to core product, cutting noise and accelerating product-market fit.
Connected global renowned strategic celebrity partners that reached millions.
Generated $120k+ in a 6-month engagement term.

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Golub Company

2016 — 2019

Strategy, Business Development, Tech, Marketing

A property management company overseeing operations for over 100 properties internationally — where luxury real estate met the need for community-driven marketing at every scale.

Contribution

Launched Golub Company's largest property in Chicago with 700 units, Marquee at Block 37.
Awarded Chicago's top-rated luxury, multi-family, high-rise residential property.
Highest lease and retention rates in portfolio, resulting in a $400M acquisition.

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Mar de Jade

2016 — 2017

Strategy, Business Development, Marketing, Tech

A mindfulness resort where the jungle meets the sea on the coast of Nayarit, Mexico — a place where healing and hospitality converge in one of the most breathtaking natural settings imaginable.

Contribution

Consolidated the eco-system's core messaging into 4 organized, coherent projects.
Helped craft multiple websites and grant applications that opened new revenue streams.
Developed creative and marketing strategy to bring the resort's unique healing experience to a global audience.
Working inside this environment reinforced a living understanding of what it means to build a business as an expression of a life philosophy.

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Selfless

2014 — 2015

Founder

A philanthropic lifestyle platform connecting causes, businesses, and humans to inspire a more selfless planet — a pivot from commercial building toward something rooted in genuine giving.

Contribution

Raised $150k in funding to launch and build infrastructure.
Partnered with 100+ premium businesses including Equinox and Lettuce Entertain You Enterprise.
Generated $100k+ in donations for 26 causes.
Sold the company to launch VIBEUP — and the act of building something purely in service of others fundamentally reshaped how all future ventures were approached.

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YouSwoop

2011 — 2014

Founder

A daily deal website built off the coattails of Groupon's rise in Chicago, IL — turning a market moment into a scaled business that became a launchpad for what came next.

Contribution

Led business development for the company launch, resulting in $380k in the first quarter.
$3M trailing 12-month revenue in year 1, with 1,300 email subscribers and 50 employees.
Resigned as CEO to launch Selfless, before a 7-digit exit.
The discipline of building and then intentionally stepping back — handing something you built to others — became one of the most formative growth experiences in the journey.

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25 Degrees

2013 — 2014

Strategy, Business Development, Marketing

An upscale burger bar in Chicago's River North neighborhood — a concept that proved premium experiences and community-driven marketing could elevate even the most competitive category.

Contribution

Initiated newsletter, social media, loyalty, and event strategies that built a loyal local audience.
Doubled social media and email followers — growing a real community, not just a following.
Generated $50,000+ in 8 months through focused, disciplined execution.
The experience of building a beloved neighborhood brand reinforced the belief that real growth starts with genuine human connection.

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Tall Ship Red Witch

2012 — 2014

Business Development, Marketing

A 60-foot, 80-ton, mahogany schooner and charter experience sailing the Great Lake Michigan — where heritage met modern marketing to bring a legendary vessel to a new generation.

Contribution

Event strategy reaching 1M Chicagoans — connecting the city to one of its most iconic maritime experiences.
Digital marketing and sales strategies that generated over $120k in revenue in year one.
Proof that authentic stories, told well, create loyal communities — a principle that carried forward into every project since.

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Abigail Simon

2011 — 2013

Strategy, Business Development, Tech, Marketing

An internationally recognized model, professional ballerina, and dance manager — a partnership that required understanding the intersection of artistry, personal brand, and commercial opportunity.

Contribution

Landed a multi-year contract with globally renowned ballet shoe company Capezio.
Negotiated numerous contracts for national and international tours resulting in $10,000s in revenue.
The collaboration deepened an appreciation for what it means to steward someone's gifts with care — protecting the artist as much as the business.

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Beauty & The Bottle

2010 — 2011

Founder

A female-focused events company connecting women with beauty, fashion, wellness, and hospitality businesses — ahead of its time in the community-commerce intersection.

Contribution

Raised $30k for launch funding and built the founding infrastructure from scratch.
Generated $30k in revenue in the first 3 months — validating the model quickly.
The company was acquired by YouSwoop — becoming the foundation for what came next.
Building a brand centered on women's community and flourishing planted seeds that continue to grow through every subsequent venture.

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Mathien

2009 — 2011

Management

One of the most original singer-songwriters and producers you'll ever meet. Managing Mathien wasn't just a business — it was a front-row seat to what happens when purpose and artistry align.

Contribution

Signed production and record deal — navigating the music industry with creative integrity at the center.
Multiple sold-out shows at the House of Blues.
Built the infrastructure around an artist who refused to compromise, and learned that protecting someone's vision is one of the highest forms of stewardship.

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Flatwater

2009 — 2010

Strategic Business Development

An upscale restaurant and lounge — the first of its kind on the Chicago Riverwalk. A project that blended hospitality, brand building, and community in one of the city's most visible new locations.

Contribution

Created a weekly event strategy generating $20k+ per night — transforming the space into a destination.
Launched a brunch concept that tripled revenue and brought a new daytime audience.
Generated overall brand awareness increasing revenue 7 days per week.
The creative energy of building a beloved community gathering place fed a deeper understanding of what great experiences do to people.

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Last Call

1998 — 2004

Founder

A nationally touring a cappella group that turned pop, rock, soul, R&B, and boy-band into something entirely their own. This was the first dream managed — and what taught that anything is possible.

Contribution

Secured national management, agency, and record deal — built from nothing but talent, hustle, and belief.
Collaborated with songwriters of Jackson 5, Alicia Keys, NSYNC, Eminem, and more.
100+ shows each of the last 3 years across 36 states, with 1,000s of albums sold.
The discipline of building something you love from zero — on the road, in the grind — became the foundation for every venture that followed.