About VIBEUP

Built through a decade
of connection.

VIBEUP began with people gathering in real life around wellness, community and shared intention. More than a decade later, we're building personalized intelligence to make that world more connected — and more personal to every human.

Making the world of wellness personal to you.

Our Values

Five guiding principles define how we live, build, and grow.

01

Sacred Sovereignty

Autonomy · Discernment

Honoring each being as sovereign.

02

Embodied Truth

Authenticity · Acceptance

Aligning words, actions, and intentions.

03

Co-Creative Communion

Collaboration · Responsibility

Collaboration as the foundation for progress.

04

Purposeful Presence

Awareness · Action

Creating from mindfulness, not momentum.

05

Transformational Love

Curiosity · Growth · Grace

Leading through empathy and unity.

Our Story

From a lakeside meditation to a global movement.

2012

The Beginning

VIBEUP began in Chicago when a small group gathered to meditate on a sunrise sail across Lake Michigan — a simple moment of connection that became the beginning of something much larger.

2015

The Expansion

VIBEUP grew into wellness festivals bringing together people, teachers, practitioners, brands, artists and communities across Chicago.

2016–2019

The Growth

VIBEUP expanded into wellness programming for residential communities, bringing intentional experiences closer to everyday life.

2020

The Pivot

When the pandemic changed in-person gatherings, the residential business transitioned into a national partnership and the next version of VIBEUP began taking shape.

2021–2023

The Exploration

Years of travel, healing, learning and connection across cultures deepened the question at the heart of VIBEUP: How do we help each human discover what may actually support them?

2024–2026

The Platform

A multidisciplinary team transformed more than a decade of learning into technology — building the VIBEUP platform, Wellness + Awareness Blueprint and MIRA AI intelligence layer.

2026 →

The Next Chapter

Personalized intelligence for your wellbeing. Making the world of wellness personal to you.

Partner With Us

Build with us.

If you're helping humans live better, there may be a place for you inside VIBEUP.

Offer

Bring your products, services or practices into the VIBEUP ecosystem.

Gather

Bring your community into VIBEUP and give members a reason to return.

Experience

Create events, retreats and real-world experiences that match what matters to people.

Partner

Build strategic collaborations with VIBEUP and help shape what comes next.

Media & Press

Let's tell the story together.

VIBEUP is building personalized intelligence for wellbeing — technology that supports real-world participation instead of replacing it.

Personalized Wellbeing

Personalized Wellbeing

How intelligence can make wellness discovery more relevant to the individual.

Technology for Human Connection

Technology for Human Connection

Building technology that supports real-world participation instead of replacing it.

The Connected Wellness Economy

The Connected Wellness Economy

Connecting humans, practitioners, businesses, communities and experiences.

From Community to Technology

From Community to Technology

How 11+ years of real-world wellness community became VIBEUP — and MIRA AI.

Media Opportunities: Editorials · Podcasts · TV Segments · Guest Columns · Cross-Platform Features

Press Contact: hello@vibeup.io

Contact Press Team

Our Team

A small, experienced team
building something ambitious.

Founder with 27 years entrepreneurial experience & 11 years of community + wellness industry depth.
Ex-Microsoft product director. Ex-Shopify legal. 15+ years iOS/Android engineering.
Founder with 27 years entrepreneurial experience & 11 years of community + wellness industry depth. Ex-Microsoft product director. Ex-Shopify legal. 15+ years iOS/Android engineering.

Luke Jensen

Luke Jensen

Founder & CVO

27 years entrepreneurial experience across technology, wellness, and residential community development. Advised 100+ organizations.

Nicholas Courchesne

Nicholas Courchesne

Founder & CAO

20+ years experience activating strategy and partnerships aligned for growth across technology, wellness, and consumer platforms. Over $1B in revenue generated.

Andreas Demou

Andreas Demou

Founder & CPO

Frontend architect and creative visionary. Leads all product design and creative direction.

Erin Schirack

Erin Schirack

Co-Founder & Partnerships

Manages 500K+ signed LOI reach and 100+ ambassador network. Drives creator partnerships and corporate wellness.

Jonathan Ofori-Amoah

Jonathan Ofori-Amoah

Product Advisor

10+ years building products at LinkedIn and Microsoft. Deep expertise in consumer platforms and network effects.

George Georgiou

George Georgiou

Co-Founder, Backend Lead

15+ years iOS/Android and full-stack. Backend infrastructure, API architecture, and scalability.

Mike Demou

Mike Demou

Co-Founder & Creative Director

Brand identity, content strategy, and creative direction across all customer-facing assets.

Owen McGrann

Owen McGrann

Advisor & General Counsel

16+ years corporate legal and governance. Former Shopify leadership. Advises on fundraising and regulatory compliance.

Acephalt

Acephalt

Financial Strategy & Board

San Francisco & Toronto. Multi-entrepreneur team with unicorn fintech experience. Leads capital strategy.

Invest

Help build
what comes next.

VIBEUP is entering its launch phase after more than a decade of community building and product development.

$750K

Raised to Date

Across prior rounds

$500K

Current Launch Round

6-month launch phase

$10.3M

3rd Party Valuation

Independent assessment

$50K

Minimum Investment

Launch Round participation

Traction & Momentum

✓11+ years operating history
✓$1.236M historical revenue — pre-platform
✓40K+ organic subscribers — zero paid acquisition
✓500K+ reach through signed LOIs
✓1,000+ business relationships
✓Apple + Android approved and live
✓$750K raised to date
✓Active partnerships: Mental Health America, NeuroTrackerX, Wake Up Warrior

The Path Forward

Launch Round: $500K at $10.3M post-money valuation — 6-month launch phase.

Scale Round (Q2 2027 target): $5M at $35M+ target valuation.

Revenue Streams

SubscriptionsBusiness ProfilesSponsorshipsMarketplace FeesCorporate Wellness

Market Context

Global Wellness Economy (GWI 2024)$6.8T
Projected by 2030$12T+

For the full market thesis, see our investor overview.

Join

Ready to
Vibe Up?

Whether you're here for your own wellbeing, building something that helps others, or believe in what we're creating — there's a place for you here.

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