Experiences
Bringing people together through wellness gatherings and events.
2015-2020 • festivals, community programming, brand and talent partnerships in Chicago.
VIBEUP CREATE
Create connection.Build growth.
Three ways in. One house.
The through line
A platform is where connection grows.
A website. An app. A gathering. A service. A community. Each offers a way for people to discover what you offer and experience its value.
We can connect the story, the experience, and the systems that make them return.
Selected results
Built. Launched. Grown.
Selected results from ventures and client work.
Growth PartnerLifestyleResidential lifestyle brand$10K+monthly revenuefirst quarter after the Spring 2022 launchBusiness and event model, property-launch systemView project
Growth PartnerHiiTideE-learning platform$120K+revenue6-month engagementGrowth strategy and strategic partnershipsView project
Growth Partner25 DegreesRestaurant & hospitality$50K+revenue8 months2×social and email audiencesNewsletter, social, loyalty and event strategyView project
Growth PartnerTall Ship Red WitchMaritime charter & tourism$120K+revenueyear one1MChicagoans reached through event strategyEvent strategy, digital marketing and salesView project
Growth PartnerThrive LeadersBusiness growth programs$40K+launch-phase revenue$160K+generated for the first four clientsBusiness model and launch campaign designView projectFounder ventureVIBEUPSocial wellness platform100K+festival attendance2015 — 2020100+residential communities2016 — 2022$1.3M+revenue generated2015 — 2022$750Kfinancing raised2024 — 2026Festival, residential and partnership programmingView project
Founder ventureSelflessPhilanthropic lifestyle platform$150Klaunch funding$100K+donations to 26 causes100+business partnersLaunch, partnerships and cause programmingView project
Growth PartnerFlatwaterRestaurant & lounge$20K+per event night3×brunch revenueWeekly event strategy and a new brunch conceptView project
Growth PartnerElevated LivingMultifamily technology$100K+revenue associated with the partner-merger workone yearGrowth leadership through a partner merger and new product divisionsView project
Growth PartnerWeGoRegenerative real estate$500KfundraisingBrand, investor narrative, financial modeling and implementationView project
Founder ventureBeauty & The BottleEvents & community$30Klaunch funding$30Krevenuefirst 3 monthsAcquiredby YouSwoopLaunch and founding infrastructureView project
Founder ventureYouSwoopDigital commerce$380Krevenuelaunch quarter$4Mtrailing 12-month revenue300Ksubscribersyear oneFounder-led business development and scalingView project
Growth PartnerWood PartnersMultifamily developmentFirst twoChicago property launchesFastestlease-up in company historyResident engagement, events and digital marketingView project
Growth PartnerGolub CompanyLuxury property management700-unitMarquee at Block 37 community launchHighestlease and retention performance in the portfolioResident experience and community marketingView project
Growth PartnerCasa de OlasBoutique hospitalityGuest-services mobile appNew group-retreat revenue verticalEvents and marketing infrastructureGuest-services technology, retreat programming and event infrastructureView project
Growth PartnerThe NYX BaliCo-live & co-work hospitalityFirst website and digital identityMobile, SEO and inquiry experienceCore messaging and presentationView project
Strategic advisoryEnedymElectric motor technologyInvestor, website and sales messagingGrowth planning and partnership supportInvestor, website and sales messaging, and growth planningView projectSwipe, scroll, or use the arrows
The living example
The same work.A living ecosystem.
VIBEUP is the continuing expression of this work: creating the conditions for people, businesses, and communities to connect.
Communities
Activating places, partnerships, and residential life.
2016-2022 • Residential community programming, increase acquisition & retention, delivered with 100s of property partners
Digital Platform
Building the infrastructure for personalized discovery and connection.
2024-2026 • The VIBEUP app is live in beta. Ecosystem features are built and being refined for launch, soon.
VIBEUP by the numbers
These results belong to VIBEUP itself — the living example of this work — and are kept separate from the client results shown above.
100K+
festival attendance · 2015 — 2020
100+
residential communities · 2016 — 2022
$1.3M+
revenue generated · 2015 — 2022
$750K
financing raised · 2024 — 2026
Sponsorship, revenue, funding and donations are separate categories and are never combined into one total. VIBEUP is both the living example of this work and the platform being built from it: the experiences and residential programming described above are real, completed work, while the digital platform is live in beta and the features described across this site are being built and refined rather than finished promises.
The founder
Luke Jensen
Founder · Strategist · Creator · Steward
Luke builds platforms for connection—from music and live experiences to residential communities, hospitality, technology, and VIBEUP. Through CREATE, he helps founders turn purpose into practical growth while supporting the person behind the work.
What are you here to create?
Whether you're building a business, navigating a new season, or bringing a vision to life, let's begin with a conversation.