A website or app
The digital front door, built around how people actually arrive and decide.
VIBEUP CREATE · GROWTH
Build the platform.Activate growth.
We help purpose-driven businesses connect their story, customer experience, and operating systems to create new revenue opportunities and grow what's already working.
Start with a custom Growth Blueprint for your business.
In 15 minutes, we'll explore opportunities in your business and where to start. No obligation.
Selected results
Built. Launched. Grown.
Selected results from Luke's ventures and client work.
Growth PartnerLifestyleResidential lifestyle brand$10K+monthly revenuefirst quarter after the Spring 2022 launchBusiness and event model, property-launch systemView project
Growth PartnerHiiTideE-learning platform$120K+revenue6-month engagementGrowth strategy and strategic partnershipsView project
Growth Partner25 DegreesRestaurant & hospitality$50K+revenue8 months2×social and email audiencesNewsletter, social, loyalty and event strategyView project
Growth PartnerTall Ship Red WitchMaritime charter & tourism$120K+revenueyear one1MChicagoans reached through event strategyEvent strategy, digital marketing and salesView project
Growth PartnerThrive LeadersBusiness growth programs$40K+launch-phase revenue$160K+generated for the first four clientsBusiness model and launch campaign designView project
Founder ventureVIBEUPSocial wellness platform100K+festival attendance2015 — 2020100+residential communities2016 — 2022$1.3M+revenue generated2015 — 2022$750Kfinancing raised2024 — 2026Festival, residential and partnership programmingView project
Founder ventureSelflessPhilanthropic lifestyle platform$150Klaunch funding$100K+donations to 26 causes100+business partnersLaunch, partnerships and cause programmingView project
Growth PartnerFlatwaterRestaurant & lounge$20K+per event night3×brunch revenueWeekly event strategy and a new brunch conceptView project
Growth PartnerElevated LivingMultifamily technology$100K+revenue associated with the partner-merger workone yearGrowth leadership through a partner merger and new product divisionsView project
Growth PartnerWeGoRegenerative real estate$500KfundraisingBrand, investor narrative, financial modeling and implementationView project
Founder ventureBeauty & The BottleEvents & community$30Klaunch funding$30Krevenuefirst 3 monthsAcquiredby YouSwoopLaunch and founding infrastructureView project
Founder ventureYouSwoopDigital commerce$380Krevenuelaunch quarter$4Mtrailing 12-month revenue300Ksubscribersyear oneFounder-led business development and scalingView project
Growth PartnerWood PartnersMultifamily developmentFirst twoChicago property launchesFastestlease-up in company historyResident engagement, events and digital marketingView project
Growth PartnerGolub CompanyLuxury property management700-unitMarquee at Block 37 community launchHighestlease and retention performance in the portfolioResident experience and community marketingView project
Growth PartnerCasa de OlasBoutique hospitalityGuest-services mobile appNew group-retreat revenue verticalEvents and marketing infrastructureGuest-services technology, retreat programming and event infrastructureView project
Growth PartnerThe NYX BaliCo-live & co-work hospitalityFirst website and digital identityMobile, SEO and inquiry experienceCore messaging and presentationView projectStrategic advisoryEnedymElectric motor technologyInvestor, website and sales messagingGrowth planning and partnership supportInvestor, website and sales messaging, and growth planningView projectSwipe, scroll, or use the arrows
Brand · Story · Experience
A clear story.A connected experience.A platform for growth.
01
Your story gives people a reason to care.
02
Your brand makes the value compelling.
03
The experience gives people a reason to connect, participate, and return.
We bring them together.
The right story, brought to life through the right experiences, sparks connection—which sparks growth.
What a platform can become
One vision.Many ways to bring it to life.
A new product or service
A defined offer with a clear promise and a reason to return.
A customer journey and sales process
From first contact to booked, joined, or bought — made simple.
Events, experiences, and programming
Gatherings that turn interest into relationship.
Partnerships and referral systems
Other people's audiences, connected to yours with intent.
A membership or customer community
Participation that compounds instead of resetting each month.
Email, social, and communication systems
Consistent presence, without depending on a single channel.
Technology and operations
The systems behind the experience that make it repeatable.
These are possible building blocks, not a promise that every engagement includes every service.
The growth process
Find the opportunity.Build what matters.Activate growth.
01 · Awareness
Growth Blueprint
Understand what exists, uncover what's possible, and define the path forward.
02 · Anticipation
Build and prepare
Prepare the people, systems, experiences, and resources needed for the opportunity ahead.
03 · Activation
Growth Partnership
Launch the agreed initiatives, build momentum, and refine what works.
Your Blueprint may lead to a one-time build, an ongoing Growth Partnership, or both. You can also execute the plan with your own team.
The Blueprint defines the recommendations. A Build or Partnership provides separately agreed execution.
The commercial outcome
Create new revenue.Grow what's already working.
Uncover opportunities within your offers, customers, partnerships, experiences, and business systems—then create a practical way to bring them to life.
- A new service or experience.
- A stronger booking or sales journey.
- A partner or referral initiative.
- Better customer communication and retention.
- A platform that supports participation and repeat business.
Where this work fits
WellnessHospitalityResidentialTechnologyService BusinessesPurpose-Driven Communities
The best fit is a purpose-driven business serving people and the planet. Wellness is a strong fit — it is not the only one.
Founder & portfolio
Luke Jensen
Founder · Growth Strategist · Creative Director
Luke Jensen brings business purpose into focus, shapes the story, and connects it to the experiences and systems that support growth. His work spans entrepreneurship, technology, marketing, sales, operations, and community—from strategy through activation.
“Luke doesn't just build a company with you — he carries it beside you. With VIBEUP, I always felt held: someone quietly holding the structure so I could hold the vision.”Founder · VIBEUP
Questions
What happens on the free call?
In 15 minutes we look at your business together, identify opportunities to improve it, and decide where to start. You leave with a clearer sense of the next step, whether or not we work together.
What is the Growth Blueprint?
It is the strategic architecture: the brand story, customer experience, and priorities that connect your business to its next stage of growth. The depth is shaped around your business, and the completed Blueprint is yours to keep.
Can VIBEUP help build and execute it?
Yes. You can implement it independently, commission a custom one-time build, or choose a scoped Growth Partnership for ongoing direction and agreed execution. Production, advertising, and specialist channel work are included only where expressly scoped.
What if I already have a team?
That is often ideal. We work alongside your team, and bring in specialists where a project needs specific expertise — strategy, design, technology, brand, or production.
Where could your growth come from?
Let's look at your business, identify the opportunities, and find the right starting point.